Logo design/update for leading architectural shade supplier

  • Status: Closed
  • Prize: $290
  • Entries Received: 5
  • Winner: WasabiStudio

Contest Brief

Industry leading specialist builder of architectural fabric structures for commercial applications.

Target Audience: Builders, Architects, Schools, Colleges, State & Local Govt. Entities

Focus/Direction: Commercial, Construction, Architectural,

Recommended Skills

Employer Feedback

“Go the extra mile and did a great job”

Profile image Stewy2, Australia.

Top entries from this contest

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Public Clarification Board

  • moinjavedahmed
    moinjavedahmed
    • 5 years ago

    PLZ CHECK P.M.

    THANKS

    • 5 years ago
  • megasodessa
    megasodessa
    • 5 years ago

    Please review #247 #307 #308 Thanks.

    • 5 years ago
  • a183rt
    a183rt
    • 5 years ago

    #318

    • 5 years ago
  • a183rt
    a183rt
    • 5 years ago

    i do

    • 5 years ago
  • a183rt
    a183rt
    • 5 years ago

    i hope you like #306

    • 5 years ago
    1. a183rt
      a183rt
      • 5 years ago

      3d #310 #311 #312

      • 5 years ago
  • megasodessa
    megasodessa
    • 5 years ago

    Please review #247

    • 5 years ago
    1. megasodessa
      megasodessa
      • 5 years ago

      #307 #308

      • 5 years ago
  • emilymwh
    emilymwh
    • 5 years ago

    Please check #252 #268 #281

    • 5 years ago
  • emilymwh
    emilymwh
    • 5 years ago

    Please check #252 #268

    • 5 years ago
  • mhdmirshad
    mhdmirshad
    • 5 years ago

    Review pls #230

    • 5 years ago
  • Arpit1113
    Arpit1113
    • 5 years ago

    Please review #225

    • 5 years ago
  • bhetzkie
    bhetzkie
    • 5 years ago

    Design Entry #197, updated.

    • 5 years ago
  • mainulislam85
    mainulislam85
    • 5 years ago

    #159 Thanks.

    • 5 years ago
  • sabaadnan
    sabaadnan
    • 5 years ago

    Hi ! Please check my layouts #158, #161 & #163.

    • 5 years ago
  • sabaadnan
    sabaadnan
    • 5 years ago

    Thanks

    • 5 years ago
  • KumarSasi
    KumarSasi
    • 5 years ago

    Plz check #157

    • 5 years ago
  • mhdmirshad
    mhdmirshad
    • 5 years ago

    Pls review #154 & #156. Design with 3D and without 3D. Thanks

    • 5 years ago
  • bhetzkie
    bhetzkie
    • 5 years ago

    Please rate my design. entry #155

    • 5 years ago
  • addatween
    addatween
    • 5 years ago

    #106 the best, I like it. welldone

    • 5 years ago
  • ZemunDesign
    ZemunDesign
    • 5 years ago

    #108 and #110

    Thanks

    • 5 years ago
  • ZemunDesign
    ZemunDesign
    • 5 years ago

    #107
    Thanks

    • 5 years ago
  • Stewy2
    Contest Holder
    • 5 years ago

    Thanks for the great work which is heading in the right direction. Some further feedback to assist further refine the design:
    - We feel it important to stay with a fabric structure form rather than an abstract form as the logo element
    - Furthermore, it's important that we use a more complex fabric form rather than simple sail shapes used by most of our competition
    -We like the shadow which adds some depth/3D
    Let me know if you have any questions or need further clarification

    • 5 years ago
  • Stewy2
    Contest Holder
    • 5 years ago

    To clarify further the minimization of the company name - we believe the "living" part of the name appeals to the wrong market so should be minimized - another approach we are considering might be to add "Fabric Architecture" beneath the name

    • 5 years ago
    1. WasabiStudio
      WasabiStudio
      • 5 years ago

      IMHO adding "Fabric Architecture" into logo will make it to heavy. Minimalism is good. Take a look at n*ke, ap*le, and another big names. They keep logo simple...

      • 5 years ago
  • Stewy2
    Contest Holder
    • 5 years ago

    It seems the previous message was unclear - we cannot drop the "living" part of the name - we just want to reduce the emphasis on this part either by using colour or lighter or font etc

    • 5 years ago
    1. samiulbd
      samiulbd
      • 5 years ago

      Ok Sir

      • 5 years ago
  • WasabiStudio
    WasabiStudio
    • 5 years ago

    Hello
    In our opinion shape of icon in your current logo is very good and unique. We tried to updated it with modern typography and better proportions. If you desire complete re branding please contact us so we can discus this.

    • 5 years ago
    1. Stewy2
      Contest Holder
      • 5 years ago

      Thnx for the feedback - we do like the refinments you've made to our current design and the improved balance and style is a step forward - however, please see comments we just added in the public noticeboard

      • 5 years ago
  • Stewy2
    Contest Holder
    • 5 years ago

    Please note that our current logo design (and the variations being submitted) is similar to our competitors and we wish to differentiate ourselves with the new logo. There are other fabric forms which you can view on our supplier webiste http://www.structureflex.com.au/ which could be incoporporated into a design. The mesh in the page header is attractive and the shapes of the membranes in the main photo and the tensile membrane picture would also make interesting elements as part of a new design

    • 5 years ago
  • foryoma
    foryoma
    • 5 years ago

    please check#62

    • 5 years ago
    1. Stewy2
      Contest Holder
      • 5 years ago

      See comments previously posted
      the current design of our logo (and the many variations that have been submitted) appeals more to the domestic homeowner client - which are not our target audience

      • 5 years ago
  • manikmoon
    manikmoon
    • 5 years ago

    #54 - note that the actual name could be replaced with anything and is only a placeholder in the design.

    • 5 years ago
  • Stewy2
    Contest Holder
    • 5 years ago

    Many designs are placing too much emphasis on the company name - please re-read the brief - we may change the company name in the future so this not be the focal element of the design.

    Also, the current design of our logo (and the many variations that have been submitted) appeals more to the domestic homeowner client - which are not our target audience - we design and build high end architectural solutions for commercial and government clients.

    • 5 years ago

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