Logo for healthy food brand
- Status: Closed
- Prize: $250
- Entries Received: 108
We need a logo to encompass the brand of a range of healthy food products.
This is a very short contest as we need the concept design by Friday morning Australia time.
Please read the brief thoroughly and be sure you understand what we need. Only high quality entries will be considered. See the continuing work opportunity at the end of this brief.
The brand supplies a large number of products to major retail outlets in Australia.
All the products are “Free From” (ie gluten free, sugar free, nut free etc)
The logo should communicate the right message:
Fun / Healthy / Modern / Simple / Enjoyment / Natural
It should generate an emotion of recognition/ trust/ desire/ happiness
So when the consumer sees a product with this logo, they instantly recognize it and trust that the product will be of a certain known quality. They want to try the product, because they know that this brand delivers good products and it makes them happy knowing they made a good choice!
The name of the brand: Simply Delicious
Some of the products include:
Fruit topping sauce
See [login to view URL] for examples of the various product packaging.
The logo will be used on these packages so it should be designed to suit different color backgrounds.
(The product names and artwork don’t change, the brand logo will be on the back somewhere)
Simple and iconic
Should somehow include the name, but may also have a symbol or icon.
The name does not have to be the main feature, but it can be if you like.
If the name is not the main feature, the icon should be usable on its own and recognisable as Simply Delicious.
Easily recognisable when printed small (10mm-15mm)
No colour restrictions, be creative!
The winning logo designer will be given the opportunity to continue to work with to create a style guide for the brand and apply the logo to various product packages.