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Logo With & Without Tagline/URL Needed

Status: Closed
Prize: $150
Entries Received: 44
Winner: descomgroup

Winner

Contest Brief

We need three things: 1) a logo, 2) the same logo, but with a tagline, and 3) the logo with tagline and url.

The company name is Sports & Entertainment Travel, or SET. The logo should be designed to incorporate the letters (SET) and it must be able to stand alone (without the tagline and url) and still convey the idea of sports and entertainment travel. The logo should not imply that SET caters to any specific sport or entertainment venue in particular. It must be a generalized image.

The logo should not be overly busy or fussy. We like nice clean lines. We have not decided what accent color to use (if any), but would like the main logo to be a bright periwinkle-almost-royal blue.

The business involves selling travel packages to both large groups and individuals. Each package will have a specific focal point -- a particular event (sports and/or entertainment). Generally speaking, the travel arrangements will be comprehensive, meaning the package will include air, hotels, tickets, ground transportation (luxury motor coaches), etc.

Although we will consider all fresh, new ideas, one logo idea we have that we would like to see represented is this:
• The abstract representation of an arena entrance (coliseum in Rome? or super-modern one?) with the suggestion of people going through the entrance toward an exciting event.
• The stylized “Z” from the Tzell Travel logo (see attachment) should be flipped horizontally so that the long tail ends on the left side instead of the right. This “tail” could then extend from the “outside” of the arena and then go through the entrance. To get across the idea of people landing/converging, either the long tail could graduate from thick to thin or several strands could converge to one. The “Z” part of the logo on the far right will be within the arena. Our idea is that that “Z” could be modified to turn it into a star, suggesting an exciting event.

PLEASE NOTE: Other logos for this contest do not need to include the Tzell “Z”.

TAGLINE

Several taglines are under consideration but we are open to new suggestions as well. Our current favorite taglines are:
• "With us, you’re all set to go!”
• "Go with us and you're all set!"

URL
www.sportsandentertainmenttravel.com

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Employer Feedback

“Excellent and original ideas. Quick, accurate work. Great communication and follow-up. Would hire again!”

leahspiro, United States.

Public Clarification Board

Contest Holder
- 11 years ago
Please note that all original ideas will be considered. It is not necessary to stay within the suggestions of the one idea we described in the brief. The important thing is that the logo convey the idea of the convergence of people toward a focal point event.
- 11 years ago
descomgroup
- 11 years ago
Hi, I have added new logo design concept for your perusal. Please review #21 #22 #23 & #24 and let us know your feedback. Thank you
- 11 years ago
descomgroup
- 11 years ago
Hi, please see our design #9 #10 #11 #12 & #13 and let us know your feedback. Let us know if you want to see any change in any design submitted. Thank you
- 11 years ago