Los Angeles tours company cool logo design

  • Status: Closed
  • Prize: $100
  • Entries Received: 314
  • Winner: brandingstyle

Contest Brief

We want you to design an outstanding logo for a new up-and-coming Tour business based in Los Angeles called "Cool Spot LA" The domain is [login to view URL]


Our approach is different from the typical sightseeing tour buses and the logo should reflect that.

What we're trying to provide is a personalized experience for our customers in hopes to make them feel as if they're a part of LA and not just tourists sightseeing in commercial transportation.

Some key words as inspiration for how we want to be perceived are as follows :

Youthful
Hip
Edgy
Up-to-date
InStyle
"Cool"
Fun
Easygoing
Trendy
Happy
Exciting
Approachable

but also...

Professional
Classy
Trustworthy
Reliable
Strong
Confident
Premium


Some thoughts for the logo style:

In general, we prefer something clean and simple. It has to stand out with high recognition (will be placed on cars, car decals, car wraps for instance).

Two things to consider:

1) We want to have a strong visual element incorporated for "spot" as an image icon of some sort, within or anywhere around the word "spot".
Examples we have in mind, but not limited to, is the Google Map's Pin icon (see example attached)
Perhaps the shape of a cool splash outline.
A type of dot or dots.
Or anything else that relates to the word and/or topic.
It can also be used to spell or represent as a letter image replacing any letter of the word "spot" creatively.

2) We rely on your creativity for the abbreviation "L.A." It's the end-part of the logo's name which stands for Los Angeles.
Los Angeles is commonly represented and popularized by the L.A. logo of the Major League's baseball team, the L.A. Dodgers. We attached an image to give you a better picture if you're not familiar. Though we would use it, the Dodger's logo is trademarked and we do not want to risk any copyright infringement. So what we're looking for is not a kind of copy of the Dodgers' logo, but more of an evolution.

Regarding the directionality of the logo, we are open to suggestions. Whatever fits the purpose better.

Colors: The less the better, but it can be more than one if that is necessary for the design. One color also fine. We're open minded.

Furthermore, we would love to see some application examples of the logo. Business card and website banner are important, but feel free to present whatever you think is suitable.

IMPORTANT: Contest prize amount gives us exclusive rights to the logo. For the contest it is fine to upload jpgs or pngs, but we need the open editable data files of the winning logo afterwards. Contest will end before 30 days if there is a favored submission chosen earlier.

We're looking forward to your entries. Let the cool spot show begin!

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