Make a video of the Starbucks App

  • Status: Closed
  • Prize: $269
  • Entries Received: 4
  • Winner: BrunoZub

Contest Brief

Note: You will probably need to be in the US or UK to complete this project

I need a video of the final step in completing a Starbucks quest on the Starbucks app, including the awarding of the reward for completing it. Completion of the final step should be achieved by ordering and paying for the final product in the app - there's no need to actually collect the product, nor to show it being collected.

The video should be no more than 30s long. The majority of the shot should show the Starbucks app on the phone, with a finger interacting with it. The only sound on the video should be sounds made by the app.

Video should be 1080p, landscape format. App should be used in portrait format, so there will be some background space - please use a neutral, plain coloured background.

The video will be used in a business context as an example of the power of gamification and personalization in marketing

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Public Clarification Board

  • BrunoZub
    • 3 years ago

    Hi, regarding your question, I did a run down through the whole app and the rewarding program, for what I understood it’s pretty straight forward, every time you buy a drink you get a star, them you get a free drink every 15 stars and if you reach 50 starts you became a gold member and get access to some perks.

    To better understanding I screenshot basically the whole app and I sew it the pages together for a easy reading, please take a look at this to see if it helps:

    I’m here for any further question or request you may have. Thank you.

    • 3 years ago
    • 3 years ago

    Can you provide a link to the app?

    • 3 years ago
  • whybrewadam
    Contest Holder
    • 3 years ago

    A quest is a game which requires you to buy three things (potentially at certain times or in certain places), when you do you are awarded starbucks stars. If the starbucks app in your country does not have this feature you will not be able to complete this competition and you should not spend further effort on it.

    • 3 years ago
    1. FirstCreative
      • 3 years ago

      Please inbox i want to discuss something. I have submitted the entry already. I can make this ad video if you are serious about it. Thank you

      • 3 years ago
  • whybrewadam
    Contest Holder
    • 3 years ago

    NOTE: The video must show the REAL Starbucks app at the completion of a Quest. The goal is NOT to design a better app.

    • 3 years ago
  • JudeBenjamin
    • 3 years ago

    Could you clarify what the 'Quest' is that you are referring to? I cannot find anything titled as such within the app?

    • 3 years ago

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