Marketing and brand design of beauty product

  • Status: Closed
  • Prize: $260
  • Entries Received: 128
  • Winner: GraphicDesi6n

Contest Brief

UPDATE:

We want:
Logo for "Lift and Perm" with the short "L&P" or "LP"

If you look at the attached pictures you see how the box looks that needs a design and how the products look that should carry the logo. We want a design for these. And try colors like the palette, gold and turquoise.


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Contest:
1. Logotype (that can be printed on bottles, boxes, towels, etc.)
2. Landing page design mockups (color, fonts, branding).
3. Box (package) branding and colors.
4. 2-3 sample ads / mockups for instagram marketing.

Brand:
Lift and Perm, L&P, LP.

Product:
An online consumer can buy a box containing a kit and instructional material for making "Lash Lifts" on friends & family (and possible professional use). The box and brand, the complete "experience", is just as important as the treatment itself.

Treatment:
Lash Lift is a type of beauty treatment where the eye lashes are bent and colored. The effects last for 1-2 months. It is an alternative to lash extensions, excessive mascara use and mechanical lash benders.

Differentiation:
Our product has some quality improvements compared to other products on the market. The major difference is that we are targeting online consumers instead of beauty salons / certified professionals.

Before & after examples:
[login to view URL];amp;source=lnms&tbm=isch&sa=X&ved=0ahUKEwjxrI7m5pvlAhWDw8QBHZKcD4wQ_AUIEigB&biw=1683&bih=994

Target group:
- Women in ages 18-35.
- Western middle-class.
- Instagram and snapchat users.
- Trend sensitive and used to following attractive instagram influencers.
- Interested in beauty products and make up.
- Has a group of loyal friends interested in the same things.

Branding / product:
- Classy and neat. "Feels like a treat."
- Luxury feeling BUT medium/low cost product.
- Something the target customer wants to have on a shelf at home, to show friends.
- Feeling of high quality materials and branding.
- Targeted toward the younger generation.
- Something that a popular instagram influencer could be marketing and that would reflect her style and opinion.

The actual box will look similar to this (but with OUR OWN design of color, fonts, etc):
[login to view URL];amp;s=p

Inspirational brands and websites (the customer is using these services):
[login to view URL] (popular beauty boxes)
[login to view URL] (stylish feeling)
[login to view URL] (similar products)

Inspirational influencers (the customer is following these people and "they" are marketing the brand):
[login to view URL]
[login to view URL]
[login to view URL]
[login to view URL]

Recommended Skills

Top entries from this contest

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Public Clarification Board

  • shahinurislam9
    shahinurislam9
    • 3 weeks ago

    please check #182 #183 #184 #185

    • 3 weeks ago
  • biswasshuvankar2
    biswasshuvankar2
    • 3 weeks ago

    working d't close please

    • 3 weeks ago
  • blackfx07
    blackfx07
    • 3 weeks ago

    please check #140 #141 #143 #144 thank you

    • 3 weeks ago
  • vertisemedia
    vertisemedia
    • 1 month ago

    This is complete Branding Project Cant be done in a contest as it will be time taking.

    • 1 month ago
    1. laurakloos
      laurakloos
      • 1 month ago

      Exactly! A whole branding project for $260 (If you win) It's actually disrespectful.

      • 1 month ago
  • johnnydepp0069
    johnnydepp0069
    • 1 month ago

    Please check #48 #54 entry

    • 1 month ago
    1. Cardrop
      Contest Holder
      • 1 month ago

      Hello! We liked the logo. Please also show fonts, colors etc for advertisement/website design. We want a complete brand feeling. Thank you for good work

      • 1 month ago
  • kbhaskarsaxena
    kbhaskarsaxena
    • 1 month ago

    Hello. 1) Is this your only product or do you plan to have more products under same name? 2) Lift is understood but what does 'Perm' stand for? 3) and could the brand be vibrant (colors)? Thanks

    • 1 month ago
    1. Cardrop
      Contest Holder
      • 1 month ago

      Hello! 1) This is the only product at this time. 2) Perm stands for "permanence" and is part of the treatment. 3) yes vibrant and/or pastel colors. Thanks!

      • 1 month ago
  • Cardrop
    Contest Holder
    • 1 month ago

    Muhammad Aqib J., of course we do not expect a complete branding project. The designer that wins the contest can get more detailed work. However we do expect to receive more than only logotype. I want a sketch / mockup / idea for all the assigned tasks. Thanks for the effort!

    • 1 month ago
    1. munnijan2019
      munnijan2019
      • 1 month ago

      please sealed

      • 1 month ago
    2. munnijan2019
      munnijan2019
      • 1 month ago

      thank you for sealed

      • 1 month ago
  • Cardrop
    Contest Holder
    • 1 month ago

    Hi, thank you for the first entries! Please take inspiration from Belen S, #27 , #33 , #56 .

    • 1 month ago
  • wahdinbarjib
    wahdinbarjib
    • 1 month ago

    #sealed

    • 1 month ago

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