Media company logo w. theme: Space

  • Status: Closed
  • Prize: $50
  • Entries Received: 15
  • Winner: andrewklarer

Contest Brief

Logo for media production company: Astralis Productions.

Logo requirements:
1) Must have a well defined icon that can be used on its own. A good idea for a stylish/artistic icon is key.
2) Must have the text "Astralis Productions" with a relatively neutral appearance so icon is focus of attention.
3) Background must be mostly dark.
4) Clean, elegant style. For general examples please see [login to view URL] For examples of icon designs see attached files.
5) Deliver in .aep, .ai or .eps format with all design elements separate.

Ideas/suggestions:
1) Space themed: Would like icon and/or background elements to be inspired by one or more of the following: The night sky, aurora (e.g. google "aurora corona" for inspiration), elements/views in space. "Astralis" is the Latin origin of the word astral, meaning (from dictionary): of, relating to, or coming from the stars.
2) Would like background to contain a subtle pattern and/or gradients (see "Activa" and "Click" logos at [login to view URL]).
3) The icon: First priority is that it looks good. It's a big plus if it refers to the space theme. Also a plus would be if it involves the letter A (for Astralis), but that is less important.
4) A splash of vivid color(s) for the icon could look good.
5) Emphasize Astralis (e.g. the word Productions with slightly smaller/darker letters below).
6) Easily readable text (not too thin font, fair contrast to background).
7) Text not too flashy (keep colors/gradients toned down somewhat) (note: space theme is meant for icon/background rather than text).
8) Advantage if it looks good scaled down: Icon still catchy, text readable, a bit of background structure still visible.
9) Try to keep a good balance (e.g. avoid the logo being side-heavy with a big empty area in one corner).
10) I'd be interested to see entries involving the monolith from 2001 Space Odyssey.

A good idea for the icon and how to keep it balanced, all in that elegant style, is quite difficult. I couldn't get it right myself, hence this contest. I've updated this brief several times to clarify points, and I apologize to those who submitted while some things weren't clear. Ask if in doubt of anything, as you can see in comments below I am happy to provide as detailed feedback as I can. Thank you for your entries!

Recommended Skills

Top entries from this contest

View More Entries

Public Clarification Board

  • andrewklarer
    andrewklarer
    • 4 years ago

    flyvholm.... I couldn't find a way to private message you so I'm posting this message here. I hope you see it. Please take a moment to rate me and provide feedback so my profile will get updated! Thanks again!

    • 4 years ago
  • flyvholm
    Contest Holder
    • 4 years ago

    #23: More stars is good, and it seems like you have adjusted the nebula structure so it looks even better. The dust pattern and color distribution do not look natural though. I would omit the first and, if possible, make one continuous nebula with some asymmetry/irregularity, yet overall fair balance (stars can help with that too). The nebula image I tried to link to earlier may help give ideas for how to mix the colors for a more natural look. Look up "Carina Nebula" on Wikipedia and click the image on the right for access to a 48MB (!) image taken by the ESO VLT telescope. It's gorgeous.

    • 4 years ago
    1. andrewklarer
      andrewklarer
      • 4 years ago

      I will revise #23 this evening when I get home from my day job. Please confirm for me which font you prefer #22 or #23. I have been working in both After Effects (background elements) and Illustrator (text/monolith and stars). I can provide you with both the AE project and the Illustrator file (layered for import to AE) when completed. I am working in AE CS4 and Illustrator 5.1.

      • 4 years ago
    2. flyvholm
      Contest Holder
      • 4 years ago

      Sounds great. I'd go with the font from #23.

      • 4 years ago
  • flyvholm
    Contest Holder
    • 4 years ago

    #21: I prefer the non-3D version. Andrew has done a great job with the monolith, so it's tough now. A non-monolith alternative would have to have some catchy, simple and elegant design (icon in particular). But that is even harder to get ideas for. Perhaps something with a swirly shape representing a galaxy as mentioned earlier. Can't think of other suggestions right now...

    • 4 years ago
    1. flyvholm
      Contest Holder
      • 4 years ago

      @Ashmaroli: I agree with Andrew. For me #11 was the best of your entries and could have done the job, but #12 looks great and is spot on in terms of look/style. It is just that I am an aurora snob because aurora is my expertise (the first and perhaps only film released by the company will be about the aurora). I am grateful for your qualified and competitive entries and am sure that your skills will win you other jobs/contests. Best wishes!

      • 4 years ago
    2. Ashmaroli
      Ashmaroli
      • 4 years ago

      Thank you @andrewklarer and @flyvholm once again. :) Best wishes on your future endeavours.

      @Andrew, I'll give you a few hints and you would be able to pick it up on your own.. ;)
      rounded rectangles>gradients>envelope distort:wave>envelope distort:twist

      • 4 years ago
  • flyvholm
    Contest Holder
    • 4 years ago

    #22: Added stars help more than I had imagined. They look just right too. Adding some more of them and perhaps playing with the nebula to get a bit of structure to the right for better balance should make a splendid background, probably better than the luma matte idea anyway. I'm a bit torn on the font, but think I prefer the other one. These are all things I should be able to fix myself though, assuming you're still working in AE. Great job, I'm happy with the outcome.

    • 4 years ago
  • flyvholm
    Contest Holder
    • 4 years ago

    #20: This is good. For a $50 contest I can't expect you to go further. However, *if* you feel like playing... I wonder if using a real image as a luma matte could work for a truly realistic look. Stars could help restore some balance, the logo is side heavy here (I know it's difficult because brighter structure is needed behind monolith for contrast, and background shouldn't distract too much either). Here's an image from which you might find an area to use as a luma matte (if that works) or otherwise as inspiration for background adjustment.
    http://upload.wikimedia.org/wikipedia/commons/e/ea/Carina_Nebula.jpg
    I had thought of red as the dominant color in the nebula, but perhaps you picked blue for a reason. :-)

    • 4 years ago
    1. andrewklarer
      andrewklarer
      • 4 years ago

      the link to the image in your feedback above does not work in my Chrome browser. Can you provide another?

      • 4 years ago
    2. andrewklarer
      andrewklarer
      • 4 years ago

      also.... I'd be happy to make the nebula in my image more in the red range. did you like the additional larger stars I added in version 5 (#22)?

      • 4 years ago
  • Ashmaroli
    Ashmaroli
    • 4 years ago

    #21: The Monolith doubles as the 'I' of ASTRALIS

    • 4 years ago
  • flyvholm
    Contest Holder
    • 4 years ago

    @Ashmaroli (and others): Consider the monolith idea and take a look at the feedback I've given Andrew. I am likely to choose such a design because I have ideas for how to animate it easily (and I like the idea of a tribute to 2001 Space Odyssey).

    • 4 years ago
    1. Ashmaroli
      Ashmaroli
      • 4 years ago

      Noted.. :)

      • 4 years ago
  • flyvholm
    Contest Holder
    • 4 years ago

    #19: I like that! I would love to see that monolith in space. The ideal background I imagine for this is a star field, fairly realistic with stars of varying brightness but with the one at the monolith standing out. It could have some irregular nebula-like structure which remains visible (yet not too distracting) when scaled down. You also mentioned a different font, I'm curious to see that.

    • 4 years ago
  • flyvholm
    Contest Holder
    • 4 years ago

    #18: It's a good idea. Unfortunately the icon is not as visually pleasing now (it looks like two commas). I had some custom swirly shape representing a single galaxy in mind. This was worth the try though!

    • 4 years ago
  • flyvholm
    Contest Holder
    • 4 years ago

    Note to everybody: Updated brief to add the idea of using the monolith from 2001 Space Odyssey (google it if you don't know it). Would love to see entries with an icon that makes a reference to this.

    • 4 years ago
  • flyvholm
    Contest Holder
    • 4 years ago

    #15: I picked this one of the three because it had the better color scheme for contrast and clarity. Font may be okay, I'd prefer little or no glow though. The text draws too much attention, having color while the icon doesn't. I'll also prefer an icon with more definition. The red dot looks like HAL from 2001 Space Odyssey, which I happen to love. It doesn't quite work here, but a cool idea could be for the icon to involve or refer to the monolith from same movie (I updated the brief to mention this).

    • 4 years ago
  • flyvholm
    Contest Holder
    • 4 years ago

    #13: That's a usable logo and icon, simple and elegant. I like the colors too. I think I'll lean towards having the icon separate from the text and the text a more neutral font, but this is a good alternative that I'll have to consider. Also, something that may make a difference is some asymmetric background structure (still visible when scaled down, but not drawing too much attention).

    • 4 years ago
  • flyvholm
    Contest Holder
    • 4 years ago

    #12: Good alternative, yet #11 worked better for me. Aurora in the logo would need to have realistically arranged colors (google aurora photos), and the elongated shape of the icon is also less than ideal.

    • 4 years ago
  • andrewklarer
    andrewklarer
    • 4 years ago

    The capital A in #13 can be used as a separate stand-alone logo element (with or without the lens flare). This concept can also be rendered in another font should you like to see that option.

    • 4 years ago
  • flyvholm
    Contest Holder
    • 4 years ago

    #11: I wouldn't withdraw that. You've got a lot right here: Font, readability, style, colors, relative size and balance, looks fine when scaled down. The square format with text/icon separate is also good. Perfect for putting on DVD covers, and for other purposes (e.g. a banner) the icon can be moved to the side of the text. A very good step forward! Potential for improvement: An alternative to the blue shape. Possible idea could be something representing a galaxy (star could be a supernova then). Background that is still visible when scaled down, but only slightly, shouldn't draw too much attention ("Click" and "Activa" examples are good). Could still involve fainter background stars. A technicality: The stripes over the star should be single and form an X to mimic the optic effect in star photos.

    • 4 years ago
    1. Ashmaroli
      Ashmaroli
      • 4 years ago

      Thank You :)

      • 4 years ago
  • flyvholm
    Contest Holder
    • 4 years ago

    #10: It is closer to what I'm looking for than previous entries, yet the fonts, icon and the colors are not quite there. Compare to the example logos, they have a different style.

    • 4 years ago
  • Ashmaroli
    Ashmaroli
    • 4 years ago

    I uploaded #11 before i read ur update on the Icons.. I'll withdraw it after u see it..

    • 4 years ago
  • flyvholm
    Contest Holder
    • 4 years ago

    #9: I prefer a fairly neutral font (#6 best in this respect so far). Productions would also need bigger/thicker font and contrast to background. But the more difficult problem is that the "star" doesn't work, you'd need to come up with something entirely different for the icon. I've now attached some icon examples to the brief.

    • 4 years ago
  • flyvholm
    Contest Holder
    • 4 years ago

    #8: This reminds me of the "Auradesign" example I posted. Unfortunately, it lacks a well defined icon (your "star" is too diffuse to work as such). Also, readability of text is an issue (especially "Productions"). I'd go with a thicker font.

    • 4 years ago
  • flyvholm
    Contest Holder
    • 4 years ago

    #7: Excellent job given the contest brief - space look achieved! Also, I do intend to animate it in AE, so that's a plus. Feedback: I'd prefer the text more neutral (font, gradients) and to have an artistic, catchy icon that is the main draw of attention. Brief wasn't specific enough (I've updated it), and I apologize for that. I like the sun (and flares), yet as a background element it is overpowering (drawing focus from icon). Can follow everything you've done, and it's done well. It's just difficult to come up with a good idea for the icon design and then balancing it with the text - couldn't myself, hence this contest. #2 is the best so far in this respect, if only I could see a space reference instead of a butterfly...

    • 4 years ago
  • flyvholm
    Contest Holder
    • 4 years ago

    #6: The font for "Astralis" is the best to my liking so far. I'd like the icon to be the focus of attention (just added to brief above). Less color variation/gradient in the text and an icon that stands out more (colors, size) could help. For readability, the "Productions" font could be a bit thicker/lighter and the bottom of "Astralis" lighter too. Finally, the balance is a bit off due to icon placement. All that said, I like your entry and it's not far off target.

    • 4 years ago
  • flyvholm
    Contest Holder
    • 4 years ago

    #4 and #5: I'm afraid the style on these isn't what I had in mind either. I'd like a "serious" look, and the colors, fonts and ladies don't give that in my opinion. Background is too busy too.

    • 4 years ago
  • Ashmaroli
    Ashmaroli
    • 4 years ago

    Comments for #6, pls. :)

    • 4 years ago
  • flyvholm
    Contest Holder
    • 4 years ago

    #3: Sorry for rejection. It is far from the look I'm after (compare to example logos I linked to, they are very different). Also, missed dark background requirement.

    • 4 years ago
  • flyvholm
    Contest Holder
    • 4 years ago

    #2: That’s not bad. Fits the clean/elegant requirement. Feedback: The icon makes me think “butterfly” which unfortunately is unrelated. If there’s a space reference I’m missing it. If not I’d like something more abstract. Other colors could appeal to me more as well (e.g. see examples in posted link). Finally I think I’d prefer a softer font (more rounded, less mechanic). But, overall I do like the style. Excellent first entry.

    • 4 years ago

Show more comments

How to get started with contests

  • Post your contest

    Post Your Contest Quick and easy

  • Get tons of entries

    Get Tons of Entries From around the world

  • Award the best entry

    Award the best entry Download the files - Easy!

Post a Contest Now or Join us Today!