Mission Statement/Vision Statement/Unique phrase for the company.

  • Status: Closed
  • Prize: $75
  • Entries Received: 17
  • Winner: AparajitaAich

Contest Brief

I need the following for a new Global Food Company-

Mission Statement
Vision Statement
Catch Phrase
An Added design to the logo to create the company more personable if possible:).

Current Product Selling-
chocolates
Candies
Teas
Snacks
Drinks

Recommended Skills

Employer Feedback

“Thank you! ”

Profile image arafatventures, United States.

Public Clarification Board

  • jongabad2
    jongabad2
    • 3 weeks ago

    Hi. If you are going global, I highly recommend sitting down with a VMV professional consultant. You will pay more but you will not regret it. If you don't intend to do that, I can provide my service free of charge. I will "fine tune" your VMV at no cost.

    • 3 weeks ago
  • arafatventures
    Contest Holder
    • 3 weeks ago

    I want to thank everyone for their participation.

    • 3 weeks ago
  • arafatventures
    Contest Holder
    • 3 weeks ago

    Team,

    • 3 weeks ago
  • alexvilleradic
    alexvilleradic
    • 3 weeks ago

    Just a few thoughts on the winning entry, without any desire to depreciate your selection. 1) Price policy is your internal matter not to be mentioned in your mission, maybe efforts to be more or most competitive player in the market but without mentioning your tactics and strategies - this way you already positioned yourself as a (so called) V-brand, follower and not a leader (price policy is the most sensitive policy which may strongly mark your future path and outcomes 2) Nobody mentions hygiene in the mission statement, it is a matter of Quality Assurance / Quality Control without which you cannot operate in food industry, it goes without saying, it's A MUST 3) do you have investors? or is it you who is going to invest in overall improvement and growth? Don't let a few images be more important than what you are saying in your mission and vision statements.

    • 3 weeks ago
    1. alexvilleradic
      alexvilleradic
      • 3 weeks ago

      P.S. ....and check the slogans, most of them are other brand's intellectual property.... So, measure twice, cut once!

      • 3 weeks ago
  • arafatventures
    Contest Holder
    • 1 month ago

    @Ernesto. Thank you for the feedback:)

    • 1 month ago
  • jongabad2
    jongabad2
    • 1 month ago

    As for the graphics, I'm loving what you currently have and would rather maintain the simplicity rather than add some more elements that might just "mess it up". I love that it used lower case yet bold letters which, to me, communicates being young (starting) yet ambitious. I like it, too, that the first two letters (n and u) looked like "mirror-images" of each other as the "u" looks like an upside down "n" and somehow depicts "balance" which is an important element of nutrition or food intake (a balanced diet). The last syllable "eo" reminds me of the expression "a-okay" so nutrition a-okay. I've said my impression/perception of the use of the green leaves and orange font before. The black font color of the first four letters can be also interpreted as "black" being solid and is a combination of all the colors speaking of varied nutrition. Having the bright colors of green and orange in the last letter "o" can be said to mean resulting to a healthy-happy ending. nuteo-amazing!

    • 1 month ago
  • jongabad2
    jongabad2
    • 1 month ago

    Thank you for the additional information. I've put together a Mission/Vision/Values for nuteo based on what you've shared so far. Let me know if it captured what you were trying to communicate and if there are areas that still doesn't seem to fit, I'll try to address them and come up with an updated version.

    • 1 month ago
  • arafatventures
    Contest Holder
    • 1 month ago

    Lets take the charity piece out. I dont want it to be an issue in the future. Lets keep this out for now.

    • 1 month ago
  • arafatventures
    Contest Holder
    • 1 month ago

    7. I really want to do this because that is my goal eventually as I want to donate 2.5% of all profits to a charity at year end.

    • 1 month ago
    1. TheGuyver2040
      TheGuyver2040
      • 1 month ago

      Which charity? And, if the business proves successful, do you anticipate donations to this charity on a regular basis?

      • 1 month ago
  • jongabad2
    jongabad2
    • 1 month ago

    Writing a mission statement is not just about flowery words and impressive statements. There has to be a clear understanding of who we really are and what we intend to do or accomplish. If you will at least share a description of your products with a little bit more detail than just general description, I can help you with an authentic and compelling mission statement. Something that truly depicts your reason for being and not just a play of words and lip service.

    • 1 month ago
    1. arafatventures
      Contest Holder
      • 1 month ago

      I have updated the contest with more insights and please check my comments as well.

      • 1 month ago
  • TheGuyver2040
    TheGuyver2040
    • 1 month ago

    Contest Holder,

    Thanks for upgrading this to a guaranteed contest!

    I have some additional questions for you, if you don’t mind.

    1. Can you tell us about the ingredients used for your product offerings? That is, do the products lean towards being healthy or do they lean towards being tasty? For example, a brand could use artificial flavors, colors, and preservatives in some of their product offerings to emphasize taste. (Though, this wouldn’t make their products particularly healthy.) Another brand could use natural flavors, colors, and preservatives. While, a third brand could use organic ingredients and organic ingredients only. Which one describes your brand?

    2. Are you a manufacturer, distributor, and retailer of these product offerings? Or, are you just a distributor and retailer?

    • 1 month ago
    1. TheGuyver2040
      TheGuyver2040
      • 1 month ago

      7. Are you in business for the sake of being in business and making money? Or, are there secondary aims? For example, some businesses have CSR initiatives in play, and donate some of their proceeds towards things like cancer research, combating world hunger, or humanitarian aid, in general. (It’s alright if you don’t have any secondary aims, but I just wanted to know.)

      8. Lastly, how would the cost of your products compare to what’s already on the market? Are these premium products? Or, is the pricing structure more or less on par with what’s already available?

      • 1 month ago
    2. arafatventures
      Contest Holder
      • 1 month ago

      Thank you James. Really appreciate it. I have updated your answers.

      • 1 month ago
  • arafatventures
    Contest Holder
    • 1 month ago

    8. Same structure as market but premium.

    • 1 month ago
  • arafatventures
    Contest Holder
    • 1 month ago

    6. Tea- Wild Berry, Pomegranate, Mint, Earl Grey, Apple, Detox

    • 1 month ago
  • arafatventures
    Contest Holder
    • 1 month ago

    5. We have half the products on hand but have yet to launch in US.

    • 1 month ago
  • arafatventures
    Contest Holder
    • 1 month ago

    3. Globally sourced. 4. The tea is a special tea which is not currently sold in US markets. Confidential. Its amazing!!!!

    • 1 month ago
  • arafatventures
    Contest Holder
    • 1 month ago

    2. We are manufacturer, Distributor as well as we will be selling these products on amazon.

    • 1 month ago
  • arafatventures
    Contest Holder
    • 1 month ago

    1.We are taking this approach as Nestle/Frito Lay/. Some of the products we will carry will be organic and they will be under organic brand.

    • 1 month ago
  • arafatventures
    Contest Holder
    • 1 month ago

    We are Manufacturer/Distributor and we will be selling the products online as well. These products will be sold directly to retail outlets/Amazon/walmart

    • 1 month ago
  • arafatventures
    Contest Holder
    • 1 month ago

    We will be selling Organics under our organic logo and fun core products under our company logo such as chocolates and other products.

    • 1 month ago
  • arafatventures
    Contest Holder
    • 1 month ago

    This contest is guaranteed; I will release the funds once I have receive enough entries to review. Thanks

    • 1 month ago
  • TheGuyver2040
    TheGuyver2040
    • 1 month ago

    Contest Holder,

    Would it be possible for you to upgrade this to a #guaranteed contest?

    https://www.freelancer.com/support/contest/what-is-a-guaranteed-contest-1475

    Also, assuming you see at least one entry that meets your requirements, how soon do you expect to award an entry? Would this be before or after the contest deadline? And, if after the deadline, about how long after do you suppose?

    • 1 month ago

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