Modern Vibrant Woksticks Logo

  • Status: Open
  • Prize: $30
  • Entries Received: 1513

Contest Brief

FOODVERSE | LOGO DESIGN BRIEF
Woksticks
Pan Asian wok tossed street food | Delivery first | United Kingdom


1. About the Brand
Woksticks is a UK based delivery focused Pan Asian street food brand.
It operates primarily on Uber Eats, Deliveroo and Just Eat as part of the Foodverse multi brand kitchen platform.
The menu focuses on:
Wok tossed noodles
Wok tossed rice
Stir fried proteins (chicken, beef, prawn, tofu, veg)
Pan Asian flavour profiles
Sides such as gyoza, spring rolls, prawn toast and crispy chicken

This is a modern delivery food brand. It is not a traditional sit down restaurant identity. It must feel contemporary, energetic and scalable across multiple UK kitchens.
2. Brand Personality
The brand should feel:
Bold and punchy
Fast and energetic
Street food driven
Modern and urban
Flavour packed
A little playful, with confidence

It should not feel:
Traditional or restaurant heritage heavy
Childish or cartoonish
Generic Chinese takeaway
Overly ornate or decorative
Corporate or tech style

Woksticks is built for the modern UK delivery customer. Young professionals, students, families ordering a hot, comforting wok box at lunch or dinner. The brand should feel like the kind of place you spot on an aggregator and instantly want to order from.
3. Design Direction
The logo must:
Be highly legible at small sizes (delivery thumbnails are small and busy)
Work strongly on dark backgrounds
Work cleanly in black and white
Avoid thin lines and fine detail that disappear when scaled down
Feel modern, bold and instantly recognisable


Avoid:
Dragons, pagodas, temples, cherry blossoms
Decorative oriental or chop suey style typography
Cartoon Asian chefs, mascots or kawaii characters
Generic chopstick clipart that feels stock or templated
Smiley wok faces or overly cute illustration
Heavy cultural cliches that any takeaway could use

We want modern Pan Asian street food energy, not a traditional Chinese restaurant identity.
4. Name Treatment
The logo must include the name:
WOKSTICKS
The name is one word. It plays on wok (the cooking method) and chopsticks (how the food is eaten). Designers are welcome to find creative typographic ways to highlight this duality, for example treating the W or the K as a structural anchor, or working chopsticks subtly into a letterform. This is encouraged but not required.
Typography should feel strong, confident and contemporary. The wordmark must read clearly even at thumbnail size.
5. Icon
An icon or symbol is required.
The icon should:
Work alongside the wordmark and also stand alone
Be simple, bold and scalable
Be recognisable at small size
Not rely on detailed illustration
Feel original, not stock

Visual cues designers can explore (not mandatory):
A stylised wok silhouette
A flame or sizzle curl
Chopsticks used as a structural or directional element
A noodle strand or steam wisp treated as a graphic device
A monogram built from W and S

Keep it clean, scalable and unique. The strongest icons in this category feel like a clear single idea, not a busy illustration.
6. Colour Direction
Open to exploration. Suitable directions may include:
Deep red or chilli red
Burnt orange or amber
Hot pink or electric magenta as a modern accent
Jade or wasabi green
Charcoal or near black as a strong base
Warm cream or off white for contrast

The brand should feel warm, flavour led and full of appetite.
Avoid:
Pastel tones
Cold corporate blues
Faded or washed out palettes

The final palette must stand out clearly on delivery platforms (Uber Eats, Deliveroo, Just Eat) where thumbnails appear on white, beige and dark backgrounds.
7. Deliverables Required
The designer must deliver a full professional logo pack.
Logo Variants:
Primary horizontal logo
Stacked vertical version
Icon only
Favicon
Reversed version (white on colour)
Black and white version

File Formats:
AI
EPS
SVG
PDF (CMYK)
PNG (transparent background)
JPG (RGB)

Include the full colour palette with HEX codes.
Strict requirements:
Original work only
No AI generated template logos
No stock icon usage
No copied or modified existing brand marks
8. Application Context
This logo must work strongly on:
Uber Eats, Deliveroo and Just Eat thumbnails
Foodverse website brand grid (sits alongside Greek Me, Chohee, WoW Tacos, The Shawarma Co, Casa Mexicana)
Digital menus and aggregator hero images
Packaging stickers and box labels
Franchise pitch decks and marketing collateral

The winning design will understand that this is a delivery first brand, not a sit down restaurant identity.
9. What We Value in a Designer
Strong understanding of food and beverage brands
Experience designing for delivery first concepts
Clean, scalable logo systems built to live across multiple touchpoints
Ability to balance bold street energy with commercial polish

Woksticks is part of Foodverse, a scalable multi brand delivery platform currently operating across five London sites with rapid expansion planned. This logo must feel commercially strong, not experimental art. We are building a brand that will scale, so the identity needs to hold up at thumbnail size, on packaging, and across franchise locations for years to come.
10. Existing Foodverse Brand Marks
To ensure Woksticks has its own distinct identity, please avoid replicating the visual styles already in use across the Foodverse portfolio. Existing brands include Greek Me, Chohee, WoW Tacos, The Shawarma Co, Casa Mexicana, Habibi Doner and Momo Mama. Each has its own personality and we want Woksticks to sit comfortably within the family while standing on its own.


Foodverse | One Kitchen, A Universe of Flavours

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Public Clarification Board

  • sylvesterady32
    sylvesterady32
    • 1 day ago

    Hello, please rate my entry #1538

    • 1 day ago
  • Ajmainmahtabayon
    Ajmainmahtabayon
    • 1 day ago

    #1537

    • 1 day ago
  • manits5
    manits5
    • 1 day ago

    Please review Entry #220 carefully. I focused on creating a more human, commercially scalable, and delivery-first identity rather than an overly AI-looking concept. The branding is designed to feel bold, memorable, modern, and highly effective across Uber Eats, Deliveroo, packaging, and digital applications.

    Additionally, if selected as the winning entry, I would be happy to provide a FREE premium 3D animation of the WOKSTICKS icon/logo as an added bonus for marketing and brand presentation purposes.

    Thank you for your consideration.\

    • 1 day ago
  • najifakhanom5
    najifakhanom5
    • 1 day ago

    Hello sir, please check my entry's #297 #311 and please provide me a feedback

    • 1 day ago
  • xys1
    xys1
    • 2 days ago

    Dear Contest Holder,

    Please review my submitted designs.
    All are original and fully editable vector files.

    I would appreciate your rating and feedback.
    If any design does not meet your expectations, feel free to reject it.

    Your feedback helps me improve and understand your needs better.
    I am ready to revise or create new designs if required.

    Thank you for your time and consideration.

    • 2 days ago
  • zakirbd316
    zakirbd316
    • 2 days ago

    Please Check #1365 /1366

    • 2 days ago
  • mdzahidul49
    mdzahidul49
    • 2 days ago

    #1469 byMd. Zahidul I

    • 2 days ago
  • sadiaa329
    sadiaa329
    • 3 days ago

    Hi Sir, I have submitted a modern, scalable brand identity system for Woksticks in Entry #1403 . I custom-designed the wordmark to ensure high legibility on busy delivery apps like Deliveroo and Uber Eats, integrating the chopsticks directly into the letter 'K'. Please take a look at the full presentation grid. I am open to any feedback or changes you may need. Thank you!"

    • 3 days ago
  • najifakhanom5
    najifakhanom5
    • 4 days ago

    Hello sir, please check my entry's #297 #311 and please provide me a feedback.

    • 4 days ago
  • rahulg810
    rahulg810
    • 4 days ago

    check #1347

    • 4 days ago
  • pixelwaves2
    pixelwaves2
    • 4 days ago

    PLease check my entry #1370 & #1368 & #1367

    • 4 days ago
  • Sonju1973
    Sonju1973
    • 5 days ago

    Please check #1274 . Thank you

    • 5 days ago
  • mdfarukh26
    mdfarukh26
    • 5 days ago

    #1268 PLEASE CHECK MY ENTIES.

    • 5 days ago
  • vanaldotag
    vanaldotag
    • 5 days ago

    #1256

    • 5 days ago
  • dxfaisal8
    dxfaisal8
    • 5 days ago

    #1255

    • 5 days ago
  • mativesign
    mativesign
    • 6 days ago

    Thank you for taking the time to review my submission. My goal with this concept was to create a distinctive, premium, and strategically crafted design that not only looks visually strong but also communicates your brand’s identity with clarity and professionalism.

    I’m confident I can deliver a result that aligns perfectly with your vision. I’m always open to refinements and committed to providing high-quality work with smooth communication throughout the project. Please feel free to award me the project – I’m ready to start immediately.

    Thank you again for your consideration.
    My design id is: #1247 #1248

    • 6 days ago
  • mativesign
    mativesign
    • 6 days ago

    Thank you for taking the time to review my submission. My goal with this concept was to create a distinctive, premium, and strategically crafted design that not only looks visually strong but also communicates your brand’s identity with clarity and professionalism.

    I’m confident I can deliver a result that aligns perfectly with your vision. I’m always open to refinements and committed to providing high-quality work with smooth communication throughout the project. Please feel free to award me the project – I’m ready to start immediately.

    Thank you again for your consideration.
    My design id is: #1247 #1248

    • 6 days ago
  • rjniroba
    rjniroba
    • 6 days ago

    #1215

    • 6 days ago
  • bangir
    bangir
    • 6 days ago

    #1210 #1211

    • 6 days ago
  • mdhafiz013
    mdhafiz013
    • 6 days ago

    #1203 - - #1202 - - #1201
    Dear Respected Contest Holder
    Please take a moment to review all of my original works. Each design has been prepared as a fully editable vector file for your convenience.
    I would greatly appreciate your honest feedback on the designs. If any design meets your expectations, kindly provide a rating. If a design does not meet your requirements, please feel free to reject it and share your thoughts.
    Your feedback will help me better understand your preferences and requirements, allowing me to improve my work and deliver designs that meet your expectations more closely.
    I am fully prepared and eager to continue working and provide additional designs if needed.
    Thank you very much for your time and consideration.

    • 6 days ago
    1. mdhafiz013
      mdhafiz013
      • 6 days ago

      #1203 - - #1202 - - #1201
      Dear Respected Contest Holder
      Please take a moment to review all of my original works. Each design has been prepared as a fully editable vector file for your convenience.
      I would greatly appreciate your honest feedback on the designs. If any design meets your expectations, kindly provide a rating. If a design does not meet your requirements, please feel free to reject it and share your thoughts.
      Your feedback will help me better understand your preferences and requirements, allowing me to improve my work and deliver designs that meet your expectations more closely.
      I am fully prepared and eager to continue working and provide additional designs if needed.
      Thank you very much for your time and consideration.

      • 6 days ago
  • Ajmainmahtabayon
    Ajmainmahtabayon
    • 6 days ago

    #1110

    • 6 days ago
  • AhmedAdel109
    AhmedAdel109
    • 6 days ago

    #1102

    • 6 days ago
  • AhmedAdel109
    AhmedAdel109
    • 6 days ago

    #1101

    • 6 days ago
  • AhmedAdel109
    AhmedAdel109
    • 6 days ago

    #1100

    • 6 days ago
  • SheikhAbdAhad
    SheikhAbdAhad
    • 6 days ago

    Kindly Chack my entry #907 #1045

    • 6 days ago
  • rashedulislam191
    rashedulislam191
    • 6 days ago

    Kindly check #1023

    • 6 days ago
  • Sonju1973
    Sonju1973
    • 6 days ago

    Please check #954 . Thank you

    • 6 days ago
  • chhabirani65
    chhabirani65
    • 6 days ago

    #941

    • 6 days ago
  • mahdihasan101
    mahdihasan101
    • 6 days ago

    please see my Entry #41 #43 #50

    • 6 days ago
  • Mdansaraligd
    Mdansaraligd
    • 6 days ago

    Hello Sir, please see my Entrie #910 #913 and give your valuable feedback.

    • 6 days ago
  • Prokashbiswas69
    Prokashbiswas69
    • 6 days ago

    Plese check my entry #893

    • 6 days ago
  • dreampixels2
    dreampixels2
    • 6 days ago

    #890 could you please check my design

    • 6 days ago
  • joselgarciaf1
    joselgarciaf1
    • 6 days ago

    hi, #805 , I hope you like it!

    • 6 days ago
  • Amirhamzury
    Amirhamzury
    • 6 days ago

    #754

    • 6 days ago
  • mdshahida96
    mdshahida96
    • 6 days ago

    #720

    • 6 days ago
  • latifaakter
    latifaakter
    • 6 days ago

    check my entry #699

    • 6 days ago
  • sarminsultana20
    sarminsultana20
    • 6 days ago

    #672 check my entry.

    • 6 days ago
  • anasa385
    anasa385
    • 6 days ago

    Hello dear, please check my work #656 . If you need any changes, kindly message me in the inbox.

    • 6 days ago
  • wajahata90
    wajahata90
    • 6 days ago

    Hello,

    Kindly take a look at my entries #569 & #637 . I believe it aligns well with the project requirements and overall vision. I would be happy to make any refinements or adjustments based on your feedback.

    You can also review more of my work here:
    https://www.freelancer.in/u/wajahata90

    • 6 days ago
  • Harivanshpr
    Harivanshpr
    • 6 days ago

    Please kindly check my entry #576 #587 #590

    • 6 days ago
  • mshafiula
    mshafiula
    • 6 days ago

    #578

    • 6 days ago
  • Mukty43
    Mukty43
    • 6 days ago

    #528 #532 #536 #538 #542 #543 #545 #549 #551 #554 #555 #556

    • 6 days ago
  • sumaiyaakter83
    sumaiyaakter83
    • 6 days ago

    Hello Sir, please review my work #488 . This is not AI-generated, and all files have been shared. You may award the project if everything looks good. If you would like any changes, kindly let me know via inbox chat.

    • 6 days ago
  • abhinavp229
    abhinavp229
    • 6 days ago

    Plese check my entry #404 #405

    • 6 days ago
  • najifakhanom5
    najifakhanom5
    • 6 days ago

    Hello sir, please check my entry's #297 #311 and please provide me a feedback.

    • 6 days ago
  • zamira48
    zamira48
    • 6 days ago

    check entry #279

    • 6 days ago
  • hafizr1545
    hafizr1545
    • 6 days ago

    Please check my entry #277

    • 6 days ago
  • manits5
    manits5
    • 6 days ago

    Please review Entry #220 carefully. I focused on creating a more human, commercially scalable, and delivery-first identity rather than an overly AI-looking concept. The branding is designed to feel bold, memorable, modern, and highly effective across Uber Eats, Deliveroo, packaging, and digital applications.

    Additionally, if selected as the winning entry, I would be happy to provide a FREE premium 3D animation of the WOKSTICKS icon/logo as an added bonus for marketing and brand presentation purposes.

    Thank you for your consideration.

    • 6 days ago
  • Radenaz
    Radenaz
    • 6 days ago

    Please check my entry #206

    • 6 days ago

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