Modernise a logo for Australian Company - Superior Pak

  • Status: Closed
  • Prize: $200
  • Entries Received: 343
  • Winner: lakmalf

Contest Brief

Business Profile:
Superior Pak is a national business that builds and supplies mobile compaction bodies to the waste industry. Our product includes Front Loaders, Rear Loaders and Side Loader bodies. In layman’s terms, garbage trucks that pickup your rubbish. Our clients include large multinational waste collection companies, i.e. Cleanaway and councils across Australia. The name Superior Pak describes the packing or compaction process that occurs with the body of the unit. A hydraulically driven blade within the body pushes waste towards the back of the body compacting the rubbish allowing for a higher density waste stream and increased payloads. As rubbish is pushed towards the back of the body it rides up the rounded rear end and is forced up and on top of itself, in a swirling motion. Note: some of our competitors use a circular swirl pattern as their logo which depicts this process. Superior Pak prides itself on being the industry design ‘Innovators’ and not the ‘Imitators’. Current trends see competitors designs following the Superior Pak trend. The product is fully engineered and solidly built. We pride ourselves on the strength and reliability of our product. For more details on our business and the product please visit our web site at:

[url removed, login to view]


The Current Design:
We believe our current logo is dated and needs a facelift. The attached logo is what we currently use,, it is there as a guide only, not not use this as the basis for your submission,. We are wanting fresh ideas.


What is Required:
A modern the Superior Pak name, soft lines. We want the name be strong and lift off the page. Please consider providing at least 2 options, one using a more traditional design and another, slightly more adventurous logo that represents a strong compaction process, taking in account the circular motion of a compunction unit. Please refer to our web site for more details.

Recommended Skills

Employer Feedback

“excellent job all round, 5 star.”

Profile image garrywhineray, Australia.

Top entries from this contest

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Public Clarification Board

  • skrDesign21
    skrDesign21
    • 4 years ago

    Congrats !!

    • 4 years ago
    1. paxslg
      paxslg
      • 4 years ago

      Thanks skrDesign21 !!

      • 4 years ago
  • lakmalf
    lakmalf
    • 4 years ago

    Hi, my logo is #399, i can give you any format because i create it Ai (max resolution)

    • 4 years ago
  • garrywhineray
    Contest Holder
    • 4 years ago

    Hi all,
    there are 2 designs that we cannot split, I would like to buy both of them and instead of offering the winner $200, offer each applicant $150. Does anyone know if this can be done? Or do I need to pick a winner, pay them the $200 and then offer the second best one $100? Can this be done on Freelancer?

    • 4 years ago
    1. prashant1976
      prashant1976
      • 4 years ago

      which 2 design sir?

      • 4 years ago
    2. Cozmonator
      Cozmonator
      • 4 years ago

      You can pick 2 winners in the contest options.

      • 4 years ago
  • alinhd
    alinhd
    • 4 years ago

    any update sir

    • 4 years ago
  • alinhd
    alinhd
    • 4 years ago

    http://www.google.dz/imgres?start=161&um=1&client=firefox-a&hs=Owo&sa=N&rls=org.mozilla:fr:official&biw=1280&bih=661&hl=en&tbm=isch&tbnid=9e0z0skZQENOZM:&imgrefurl=http://www.dezignhd.com/2012/09/3d-logo-designs-by-axertion.html&docid=JquZczC9dRr7fM&imgurl=http://3.bp.blogspot.com/-nhGN6jiGbS4/UEnPvGuPTaI/AAAAAAAAENQ/u_SgFpqsads/s640/3d-logo-designs-04.jpg&w=500&h=500&ei=bC8uUsO2Gc-RswagpoDgDg&zoom=1&ved=1t:3588,r:71,s:100,i:217&iact=rc&page=8&tbnh=175&tbnw=172&ndsp=26&tx=76&ty=90

    • 4 years ago
  • rashedhannan
    rashedhannan
    • 4 years ago

    please check my entries............

    • 4 years ago
  • nmomin4u
    nmomin4u
    • 4 years ago

    Check #428

    • 4 years ago
  • johanmak
    johanmak
    • 4 years ago

    sir please give me feedback #427 thanks. !!

    • 4 years ago
  • lakmalf
    lakmalf
    • 4 years ago

    hi, please check #398, #399

    • 4 years ago
  • baiticheramzi19
    baiticheramzi19
    • 4 years ago

    hello sir, please check my new entrie #364, thanks

    • 4 years ago
  • Wasabesprite
    Wasabesprite
    • 4 years ago

    #328 #327 check it

    • 4 years ago
  • xgnaveed
    xgnaveed
    • 4 years ago

    please share some feedback #315. thanks

    • 4 years ago
  • xgnaveed
    xgnaveed
    • 4 years ago

    please share some feedback #314. thanks

    • 4 years ago
  • alinhd
    alinhd
    • 4 years ago

    check PM please sir , thank you

    • 4 years ago
  • pixelhubdesings
    pixelhubdesings
    • 4 years ago

    Dear CH, #242...Feedback..Thanks

    • 4 years ago
  • prashant1976
    prashant1976
    • 4 years ago

    I put fresh logo with the fresh Ideas. These are the ones #237, #239, #240

    • 4 years ago
    1. prashant1976
      prashant1976
      • 4 years ago

      on more fresh idea no. #241

      • 4 years ago
  • garrywhineray
    Contest Holder
    • 4 years ago

    Hi everyone, We have concluded that we prefer the SUPERIOR PAK wording all in upper case and on the same line and font, not stacked, happy for the colour of the superior and pak to be different. We are not wanting to add any further text below the name such as the web site name or "your total waste solution, etc. The logo is a much harder decision, submissions currently rated 4 have generated the most interest. Regards

    • 4 years ago
    1. prashant1976
      prashant1976
      • 4 years ago

      Please rate to my entry no. #237

      • 4 years ago
    2. prashant1976
      prashant1976
      • 4 years ago

      Please rate to my entry no. #239

      • 4 years ago
  • Dokins
    Dokins
    • 4 years ago

    #230. Thanks

    • 4 years ago
  • prashant1976
    prashant1976
    • 4 years ago

    please check my entry #185, #186, #187, #188, #189, #190, #225, #226

    • 4 years ago
  • putul1950
    putul1950
    • 4 years ago

    To the contest holder please check my entry #224. Hope you like it.

    • 4 years ago
  • rcmizo
    rcmizo
    • 4 years ago

    #207 two design

    • 4 years ago
  • garrywhineray
    Contest Holder
    • 4 years ago

    Thank you all for the latest additions. I will be meeting with the boss again on Thursday, Australian time and will rate everyone. Again some good inclusion, many thanks.

    • 4 years ago
    1. brandmaker2007
      brandmaker2007
      • 4 years ago

      thanks
      Please check my design #139 #142 #143 and #144 thanks

      • 4 years ago
  • Naumaan
    Naumaan
    • 4 years ago

    #157 #158 .

    • 4 years ago
  • filipstamate
    filipstamate
    • 4 years ago

    Also check #175 and #176.
    Cheers,
    Filip.

    • 4 years ago
  • thesunstudio
    thesunstudio
    • 4 years ago

    please check my 2nd entry #171 thanks.

    • 4 years ago
  • filipstamate
    filipstamate
    • 4 years ago

    Added #169 and #170. Let me know what you think.

    • 4 years ago
  • Naumaan
    Naumaan
    • 4 years ago

    #157 #158 check please. Thanks

    • 4 years ago
  • brandmaker2007
    brandmaker2007
    • 4 years ago

    Please check my design #139 #142 #143 and #144 thanks

    • 4 years ago
  • pixelhubdesings
    pixelhubdesings
    • 4 years ago

    Thanks CH, Feedback please PM..Thanks

    • 4 years ago
  • garrywhineray
    Contest Holder
    • 4 years ago

    #87 is also of interest thank you.

    • 4 years ago
  • garrywhineray
    Contest Holder
    • 4 years ago

    Hi Everyone,
    I have rated all applicants. Because of the high interest I am not going to respond individually to everyone, rather give general feedback until later on in the contest. The submissions of interest include #27, 40, 48, 43, 53, 68, 71, 72, 77, 83, 101 and 115. The ones that have generated the most interest are 40, 83 and 115. There is some minor interest in 81 but the other 3 are leading and are on the right path. I will give specific feedback on these and any others of interest later this week.

    • 4 years ago
  • graphic89
    graphic89
    • 4 years ago

    Can you see please #34

    • 4 years ago
  • filipstamate
    filipstamate
    • 4 years ago

    Added #106.

    • 4 years ago
  • sbshatl
    sbshatl
    • 4 years ago

    Please check #102. Thank You.

    • 4 years ago
  • garrywhineray
    Contest Holder
    • 4 years ago

    Hi everyone, some logos here that have potential. Currently Sunday today in Australia. I will not respond to anyone or give direction until the boss has had a chance to view sometime tomorrow. Many thanks and keep them coming.

    • 4 years ago
    1. pixelhubdesings
      pixelhubdesings
      • 4 years ago

      Thanks for the update

      • 4 years ago
    2. pixelhubdesings
      pixelhubdesings
      • 4 years ago

      #68 Thanks

      • 4 years ago
  • graphic89
    graphic89
    • 4 years ago

    Can you see please #34

    • 4 years ago
  • Cozmonator
    Cozmonator
    • 4 years ago

    Any feedback on #59 PM me ,thanks.

    • 4 years ago
  • saligra
    saligra
    • 4 years ago

    Oops, I mean #56 :)

    • 4 years ago
  • saligra
    saligra
    • 4 years ago

    Hi there, please provide feedback for #51 thank you :)

    • 4 years ago
  • rcmizo
    rcmizo
    • 4 years ago

    #48

    • 4 years ago
  • brandmaker2007
    brandmaker2007
    • 4 years ago

    sorry for mistyping my entry is #44 #45 #47 thanks

    • 4 years ago

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