Modernise a logo for Australian Company - Superior Pak
- Status: Closed
- Prize: $200
- Entries Received: 343
- Winner: lakmalf
Superior Pak is a national business that builds and supplies mobile compaction bodies to the waste industry. Our product includes Front Loaders, Rear Loaders and Side Loader bodies. In layman’s terms, garbage trucks that pickup your rubbish. Our clients include large multinational waste collection companies, i.e. Cleanaway and councils across Australia. The name Superior Pak describes the packing or compaction process that occurs with the body of the unit. A hydraulically driven blade within the body pushes waste towards the back of the body compacting the rubbish allowing for a higher density waste stream and increased payloads. As rubbish is pushed towards the back of the body it rides up the rounded rear end and is forced up and on top of itself, in a swirling motion. Note: some of our competitors use a circular swirl pattern as their logo which depicts this process. Superior Pak prides itself on being the industry design ‘Innovators’ and not the ‘Imitators’. Current trends see competitors designs following the Superior Pak trend. The product is fully engineered and solidly built. We pride ourselves on the strength and reliability of our product. For more details on our business and the product please visit our web site at:
The Current Design:
We believe our current logo is dated and needs a facelift. The attached logo is what we currently use,, it is there as a guide only, not not use this as the basis for your submission,. We are wanting fresh ideas.
What is Required:
A modern the Superior Pak name, soft lines. We want the name be strong and lift off the page. Please consider providing at least 2 options, one using a more traditional design and another, slightly more adventurous logo that represents a strong compaction process, taking in account the circular motion of a compunction unit. Please refer to our web site for more details.
“excellent job all round, 5 star.”