Need a new logo for a Fitness Gym

  • Status: Closed
  • Prize: $260
  • Entries Received: 151
  • Winner: ahamhafuj33

Contest Brief

(Additional Comment #1) Our company colors are black, white, and light blue...

(Original)
We are My Pace Fitness, a small fitness gym in Japan. We took an old warehouse and renovated it into a full court basketball court plus a 24hr training gym. We'd like to have a logo that clearly identifies who we are and what we do.

Our aim with My Pace Fitness is to make sports and exercise accessible to as many people as possible. We understand that most of our lives are built around our families, our jobs, our friends, our income, and many other important factors that take priority over sports and fitness. Therefore, My Pace Fitness has tried to come up with a concept that will allow all of our customers to fit sports and fitness into their lives, whatever their situation. For the hardworking salary-men/women and parents who have to plan around their children’s schedules, we are open 24hrs to be available whenever you find some time to exercise. For students and families operating on budgets, we try to keep our pricing as low as possible so that anyone can afford to join a full service gym. For families, who want to spend time together we allow parents to bring their children (15 and under) to the gym at no cost to use the basketball court together. My Pace Fitness understands that we all live our lives at different speeds and under different conditions and our goal is to allow as many people as possible to enjoy sports and exercise at “My Pace.”

We've got a logo concept described below that we've been kicking around in our heads, but none of us have the artistic ability to bring it to life. If you can do this, that will be perfect - or if you've got a better idea, feel free to blow us away!

Logo Idea:
a) "MY PACE FITNESS" in 3D, Block letters form the side of a warehouse. (This is because our first gym is an old warehouse.)
b) The "sun", which is shaped like a basketball, is rising behind the "MY PACE FITNESS" warehouse. (This is to represent the basketball court as a unique feature of our gym - and because Japan is "the land of the rising sun"
c) In the shadows at the forefront of the "MY PACE FITNESS" warehouse, we have a family playing basketball, a man lifting weights, and a woman doing yoga.

Again, we are not married to that idea, but it covers all of the concepts we want to get across in our logo.

From a stylistic perspective, we are open to anything.

We can't wait to see what you come up with!

Thank you,
My Pace Fitness

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