O-LINER logo re-design

  • Status: Closed
  • Prize: $100
  • Entries Received: 6
  • Winner: sinzcreation

Contest Brief

Hello! I would like my product logo O-LINER re-designed to give it a new, more grown-up look (new brochure and web site overhaul will follow after this project). The product is a custom cut service tray liner. I attached the old logo file, as well as the product brochure to explain the product's functionality.

What I like in the old logo:
The letter O being part of the name as well as a stylized tilted tray with glassware on it (suggesting the main sales point that the product prevents slipping)

What I like changed:
It should be that the hyphen in the word O-LINER is more identifiable as hyphen in the name (some people call the product 'LINER' and not 'O-LINER'), yet also abstractly symbolizing an arm supporting the tray.
The orange and blue worked well, but after years of usage it looks a bit cheap, too cartoonish. I would like to get a sense of simple elegance and smartness (since the product is a smart investment to buy, accidents can be costly), classy and maybe a hint of luxury?

The design should be so the logo can be easily used on dark and light background, b/w print, embossed and beveled.

Files must be compatible to Illustrator 13 CS3 or Photoshop 10 CS3 (yes I didn't see the need to upgrade yet ;-)

Thanks and good luck!

Recommended Skills

Employer Feedback

“Excellent work, great at following instructions, patient with changes of little details. A pleasure to work with!”

Profile image funcrab, United States.

Top entries from this contest

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Public Clarification Board

  • InfinityMedia1
    InfinityMedia1
    • 7 months ago

    I'm In...

    • 7 months ago
    1. funcrab
      Contest Holder
      • 7 months ago

      Thank you! The letter O should be part of the name as well as a stylized tilted tray with glassware on it (suggesting the main sales point that the product prevents slipping)

      • 7 months ago
    2. InfinityMedia1
      InfinityMedia1
      • 7 months ago

      Ok... Thank You for your response.... :) I will submit few updated options Soon. Thank You.

      • 7 months ago

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