Premium Branding for Bullfighting Cultural Experience - 10/09/2026 12:49 EDT

Pending

Prize:

€50 EUR

Entries Received:

315

28 days, 16 hours to award

Overview

Entries

Files

## Logo Design for Deep in Bulls We are looking to create the visual identity of **Deep in Bulls**, a company specialising in private, premium travel experiences connected to the world of the fighting bull, bull-breeding estates, major bullfighting festivals and the lifestyle of southern Spain. We are not a conventional travel agency. We create experiences that provide genuine access to places, people and moments that are not normally available to the general public: private visits to bull-breeding estates, traditional *tentaderos*, personalised guidance and cultural context at bullfighting events, meetings with professionals from the industry, and complementary experiences involving gastronomy, countryside, horses, flamenco, golf, sailing and Andalusian hospitality. ### What the brand should communicate The logo should convey: * **Privileged access**, without appearing elitist or pretentious. * **Authenticity:** real experiences, not performances created for tourists. * **Living tradition**, presented from a modern and international perspective. * **Depth and knowledge:** Deep in Bulls means truly entering this world, understanding it and experiencing it from within. * **Exclusivity, trust and personal attention.** * **Understated elegance and character.** * **Warmth and hospitality.** * A subtle connection to Andalusia, the countryside and bullfighting culture. The brand should feel premium, but also human. We want to communicate that we know this world intimately, open its doors to our clients and personally take care of every detail. ### Target audience The logo must appeal to an international, affluent audience: * Private travellers looking for unique experiences. * Luxury travel agencies and travel advisors. * Concierge companies. * High-end hotels. * Corporate incentive travel and event organisers. * Bullfighting enthusiasts seeking deeper and more exclusive access. * People interested in Spanish culture, gastronomy and lifestyle, even if they are not already familiar with bullfighting. For this reason, the identity must be easy to understand and appealing outside Spain. ### Visual direction We are looking for a design that is: * Timeless. * Elegant and clean. * Distinctive and memorable. * Full of character. * Suitable for websites, documents, social media, business cards, clothing, vehicles and printed materials. * Legible at both large and very small sizes. * Effective in full colour and in a single-colour version. We are open to a **wordmark**, a symbol combined with the brand name, or a monogram based on the initials **DIB**. A reference to the bull may be included, but it must be **subtle, intelligent and contemporary**. Designers may explore geometry, negative space, abstract lines or discreet references to horns, movement, the countryside or the idea of entering an exclusive world. A literal image of a bull is not required. Typography will be particularly important. The brand name is: **Deep in Bulls** The word “in” may be given less visual prominence if this creates a more elegant and balanced composition. ### What we want to avoid We are not looking for: * A generic bull drawing or silhouette. * Aggressive or overly literal bull heads. * Blood, violence, swords or confrontational imagery. * An identity that resembles a bar, restaurant, bullfighting club or meat brand. * A folkloric, clichéd or excessively traditional Spanish aesthetic. * Obvious imagery such as bullfighting capes, banderillas or matadors. * Overly elaborate heraldic shields or crests. * An ostentatious or artificially luxurious appearance. * Predictable red, black and gold combinations without a strong original concept. * Logos based on templates, stock icons or non-original designs. The brand must not appear to be limited solely to organising bullfighting events. Deep in Bulls represents a much broader cultural and lifestyle universe. ### Colour We prefer a sophisticated and understated identity designed primarily for use on light backgrounds. However, we are open to well-justified colour proposals. The logo must also work effectively: * In black on white. * In white on a dark background. * In a single colour. * At a reduced size as an icon or social media profile image. ### What we will value We will pay particular attention to: * Originality of the concept. * The ability to communicate access, authenticity and elegance. * Simplicity and visual strength. * Differentiation from conventional travel agencies and traditional bullfighting brands. * Typographic quality. * Versatility across different formats. * A brief explanation of the concept and the visual decisions behind it. To evaluate the design properly, we need to see the main logo presented clearly on a plain background. Please do not submit proposals shown only through mockups on walls, stationery, signs or shopfronts. ### Final deliverables The winning designer must provide: * Primary logo. * Horizontal and compact versions. * Standalone symbol or icon, if included in the design. * Full-colour, white, black and single-colour versions. * Editable vector files: AI, EPS or SVG. * PDF files and high-resolution PNG files with transparent backgrounds. * Exact colour specifications: Pantone, CMYK, RGB and HEX. * Names and files of the fonts used, or links and details of their licensing terms. * A basic logo usage guide. * Written confirmation that the design is original and that all intellectual-property and commercial usage rights will be transferred to Deep in Bulls upon payment. Copied elements, pre-designed logos and unidentified stock resources will not be accepted. Any external assets or artificial-intelligence tools used in the creative process must be disclosed. We are looking for an identity that can represent Deep in Bulls for many years: rooted in tradition, but ready to become an international brand for private cultural and lifestyle experiences.

Skills Required

Adobe Illustrator

Adobe Photoshop

Branding

Corporate Identity

Graphic Design

Icon Design

Logo Design

Typography

Accepted File Formats

gif, jpeg, jpg, png

Clarification Board
No spam, self-promotion or advertisement is permitted.

Md Arman

@armandesign01

1 day ago

Dear contest holder please check #385 I hope you like this design .

Md Arman

@armandesign01

1 day ago

Dear contest holder please check #385 I hope you like this design .

Carl

@HeatonBDesign

5 days ago

CH, be alert going into this, you're going to get Many HUNDREDS of entries and most will be AI generated, 99% AI. These scammers paste your competition description into an AI tool and submit whatever it produces in seconds. No talent, no craft, no thought. Real hand crafted design takes genuine time and human skill, and the work always reflects that investment. This is why so many entries look strikingly similar, AI simply converts your words into an image with no creative input of its own. Also watch for multiple entries posted in rapid sequence, a genuine designer's pace is nothing like that. IF ENTRIES LOOK THE SAME ACROSS THE BOARD, TRUST YOUR INSTINCTS, IT'S AI. ALSO PLEASE NOTE!!! AI-generated images carry zero copyright protection, leaving any third party free to replicate the design, which could lead to legal disputes over ownership or usage rights down the line.

Task

4 days ago

Amna

6 days ago

Contest Holder

6 days ago

I have received 230 submissions, and the vast majority look very similar because they appear to have been created using AI. What I am looking for is a truly original logo—something that does not look AI-generated in any way. I want it to be simple, but with soul; a logo that conveys luxury without feeling cold or distant, while reflecting the values of the project we are building. In short, I am looking for the complete opposite of today’s AI-driven aesthetic, where there is often no sense of a human presence behind the work. I would appreciate it if any further submissions could take this feedback into consideration. In any case, thank you very much to everyone who has already submitted a proposal.