Product Design to increase Conversions in Airport
- Status: Closed
- Prize: €100
- Entries Received: 32
We are a startup that offers private spaces by the hour to customers in airports to relax and enjoy their time before getting on a flight.
The product itself is a booth that people can book using the mobile app for 30+ minutes and they can also use the app to access the booth and control indoor settings, as well as to gain free unlimited wifi. (attached a picture below)
Based on customer feedback questionnaires we have found that the main reasons customers use us are:
- privacy / quiet
- free unlimited internet
- flexible booking
Our initial perspective was that users were going to use it to work in the airport, however, it seems 65% of the time it is used as a relaxation zone / watch a movie / spend time with the kids before the flight, and the rest for work. I personally like to call this as their little personal oasis in the middle of the chaos, as everything from the airport tunes down.
90% of the bookings are done based on people seeing the booth and deciding to download the app and use it.
I have attached the current structure / design of the booth along with a design proposal.
Given that 40% of people interviewed said that they have seen the booth in the airport but they didn't understand what it is, I would like to see some proposals that will help us convert people a lot easier on the spot by showcasing our USP and the cost of it, as well as an awesome environment appropriate "call to action" displayed on the booth.
Keep in mind the white semicircle is an opaque screen to give some privacy on the inside and to also highlight some of the text.
I am not looking for a 3D render design, I am grateful at this stage even for paper sketched or 2D designs in photoshop. It's more about text placement, design and content than anything else.
Keep in mind that the front full of glass is the one where we put most of the content, however, on the sides that are black, we have space to do some crazy instagramable designs that gets people to take pictures of it or with it, so feel free to come up with ideas as well.
The person who wins this will help us design multiple versions of this, as well as wrap up the end product for this initial version.
PS - for the sake of clarity, I am not looking to change the product. The shell/infrastructure/glass will remain as it is. I am only looking for proposals for the design part of it (see second picture). The sizes are width 1.2m - length 2.20/2.27m - height 2.30m. We want to redesign the content we are displaying on the booth to increase conversion.