Product Design to increase Conversions in Airport

  • Status: Closed
  • Prize: €100
  • Entries Received: 32

Contest Brief

We are a startup that offers private spaces by the hour to customers in airports to relax and enjoy their time before getting on a flight.

The product itself is a booth that people can book using the mobile app for 30+ minutes and they can also use the app to access the booth and control indoor settings, as well as to gain free unlimited wifi. (attached a picture below)

Based on customer feedback questionnaires we have found that the main reasons customers use us are:
- privacy / quiet
- free unlimited internet
- flexible booking

Our initial perspective was that users were going to use it to work in the airport, however, it seems 65% of the time it is used as a relaxation zone / watch a movie / spend time with the kids before the flight, and the rest for work. I personally like to call this as their little personal oasis in the middle of the chaos, as everything from the airport tunes down.

90% of the bookings are done based on people seeing the booth and deciding to download the app and use it.

I have attached the current structure / design of the booth along with a design proposal.

Given that 40% of people interviewed said that they have seen the booth in the airport but they didn't understand what it is, I would like to see some proposals that will help us convert people a lot easier on the spot by showcasing our USP and the cost of it, as well as an awesome environment appropriate "call to action" displayed on the booth.

Keep in mind the white semicircle is an opaque screen to give some privacy on the inside and to also highlight some of the text.

I am not looking for a 3D render design, I am grateful at this stage even for paper sketched or 2D designs in photoshop. It's more about text placement, design and content than anything else.

Keep in mind that the front full of glass is the one where we put most of the content, however, on the sides that are black, we have space to do some crazy instagramable designs that gets people to take pictures of it or with it, so feel free to come up with ideas as well.

The person who wins this will help us design multiple versions of this, as well as wrap up the end product for this initial version.

PS - for the sake of clarity, I am not looking to change the product. The shell/infrastructure/glass will remain as it is. I am only looking for proposals for the design part of it (see second picture). The sizes are width 1.2m - length 2.20/2.27m - height 2.30m. We want to redesign the content we are displaying on the booth to increase conversion.

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Public Clarification Board

  • jandai
    jandai
    • 2 months ago

    I get what you are aiming for here, but in reality don't most airports already provide comfy seating , free wifi and plenty of open space to communicate? Just making a box in a place does not make it a necessary. I think it's a nice idea but for real world execution you need to consider a different location than airports? *airport VIP lounges cover the "exclusive" aspect of this market already too

    • 2 months ago
    1. rgnookasp
      Contest Holder
      • 2 months ago

      I appreciate the feedback, but keep in mind this is a working product, already available in multiple airports, and it is not a concept. We are getting enough utilisation to cover our unit economics, however, we believe there are ways to go way above that, and this is one of the things we'd like to experiment.

      Most of the airports do not have a private place where you can relax, and although your VIP lounge example is a good argument, we do not consider them as competitors. If we were to consider them as that - all VIP lounges are extremely overcrowded, and unless you get free access, it is not worth using them at the moment (40-60euros/person is way too high for a crowded space and a couple of free drinks). We have users that have free access to the lounge and prefer to use our product.

      • 2 months ago
    2. jandai
      jandai
      • 1 month ago

      Great to hear you are successful with the product, some fair points. All the best for future developments. If you are looking to deploy outside of the airport situation and require a bit more than just a face-lift design feel free to get in touch. Again all the best of luck with this commercial success :)

      • 1 month ago
  • marodisenador740
    marodisenador740
    • 1 month ago

    #23 - #22 /I HOPE YOU LIKE IT, LEAVE ME A MESSAGE

    • 1 month ago
  • talhabalk
    talhabalk
    • 1 month ago

    Appreciate please #17

    • 1 month ago
  • Sevenchakras
    Sevenchakras
    • 1 month ago

    Dear Contest Holder I took 1 to 2 hours to create this design which i think best example of USP .... Without Reviews And Suggestions it hard to understand what you want ....? #14

    • 1 month ago
  • Sevenchakras
    Sevenchakras
    • 2 months ago

    Can we use Stock Images ?

    • 2 months ago
    1. rgnookasp
      Contest Holder
      • 2 months ago

      Yes

      • 2 months ago
    2. Sevenchakras
      Sevenchakras
      • 2 months ago

      THANK YOU .....

      • 2 months ago
  • Sevenchakras
    Sevenchakras
    • 2 months ago

    What is USP ?

    • 2 months ago
    1. rgnookasp
      Contest Holder
      • 2 months ago

      Unique Selling Point

      • 2 months ago
  • ghayurahmed
    ghayurahmed
    • 2 months ago

    interesting contest, will be working on it

    • 2 months ago

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