Re-design of Brochure (Front & Rear Covers only)

Contest Brief

BEC is an engineering design & project management consultancy.

We have multiple capability statements (brochures) that form part of our marketing documents. These are separate documents, detailing our capability/experience in separate markets (or product areas) eg aquatic, building services, civil infrastructure, manufacturing, etc.

Each capability statement has a unique cover. The idea is that images on the cover graphically reflect the content, & that each cover looks different.

Unfortunately, there is very little visual differentiation across our current brochure covers, & as such, we'd like to re-design the cover style template to make each capability statement easily identifiable.

Refer attached files:
- photo of the collection of BEC capability statements (you can see that they all look the same even though each has unique graphics)
- close-up image of the 'aquatic' capability statement (note partially transparent background image, & thumb-nail images in circles around the page. From a distance, neither the background image nor the thumbnail images can be easily identifiable as aquatic images.
- Indesign file for aquatic capability statement (note it is just the front & rear cover style templates that we want to be modified.

The objective of this competition is to re-design our current cover template to enhance differentiation across our markets/products whilst achieving/maintaining alignment with our identity.

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