Re-design the box of the nail clippers
- Status: Closed
- Prize: $400
- Entries Received: 205
- Winner: PredragNovakovic
180907 : Upload the picture guide of the information on the box.
180906: Upload the photo of [login to view URL] (isolated)
180911: Upload the photo of LM-77 (LM-77-2 isolated)
Object: Paper box package
Product: 12pcs of Nail Clippers
Price position: Low-High ( Affordable for common people, but double prices compared with cheap Chinese products. )
Market: South America, Middle East, India, Southeast Asia.
Main customer: Men and women in 30s~50s
Hi, my name is JM Kim, and I need to re-design the box of the nail clippers. Please check the attached picture. I have been used this design for decades, and it is too outdated and does not look nice. So, I want to re-design the box. However, it does not mean I want to change everything. Our buyers and the customers are still fond of our brand and feel comfortable with the old boxes. I would like to develop the design but maintain our old style as much as I can. "It looks same but better" This is what I want. You can find our goals for this project.
1. Re-draw the background image.
Even I do not know what the background image means. (I have my guess, but I think you might have a better imagination than me.) Please re-define the background in your way. And please remember that the customers should naturally know that the new design is from the old one. I cannot explain the where the new design came from to every customer. They should know without explanation. I want the new design to keep the above goal and develop other elements further. For example the colors. I think a new combination of colors will work. You can add a color or colors to the old color combination to attract more people's attention. Please check the attached references. The designs of the current boxes are very old and boring. I think it is more required to catch the customers' eyes. But you need to remember that "It looks same but better."
2. Re-touch the other objects on the design.
There are many objects on the box. A picture of the product and other information about it. I also want to refine these object with modern style. It also not to change too much. I will give you more information in detail soon.
3. The drawing of the nail clipper on the box: I want to hear your opinion which is better: re-draw the nail clipper and replace the drawing with a photograph.
4. Write big so that customers can read the words " MADE IN KOREA" and add the Korean flag above the words.
5. Add the words at the bottom right: "Actual product specifications may differ from the shown on the packaging." on
And the other little changes are might be added during the work.