Re-design the box of the nail clippers

Contest Brief

180907 : Upload the picture guide of the information on the box.
180906: Upload the photo of [login to view URL] (isolated)
180911: Upload the photo of LM-77 (LM-77-2 isolated)

Object: Paper box package
Product: 12pcs of Nail Clippers
Price position: Low-High ( Affordable for common people, but double prices compared with cheap Chinese products. )
Market: South America, Middle East, India, Southeast Asia.
Main customer: Men and women in 30s~50s

Hi, my name is JM Kim, and I need to re-design the box of the nail clippers. Please check the attached picture. I have been used this design for decades, and it is too outdated and does not look nice. So, I want to re-design the box. However, it does not mean I want to change everything. Our buyers and the customers are still fond of our brand and feel comfortable with the old boxes. I would like to develop the design but maintain our old style as much as I can. "It looks same but better" This is what I want. You can find our goals for this project.

Major goals

1. Re-draw the background image.
Even I do not know what the background image means. (I have my guess, but I think you might have a better imagination than me.) Please re-define the background in your way. And please remember that the customers should naturally know that the new design is from the old one. I cannot explain the where the new design came from to every customer. They should know without explanation. I want the new design to keep the above goal and develop other elements further. For example the colors. I think a new combination of colors will work. You can add a color or colors to the old color combination to attract more people's attention. Please check the attached references. The designs of the current boxes are very old and boring. I think it is more required to catch the customers' eyes. But you need to remember that "It looks same but better."

2. Re-touch the other objects on the design.
There are many objects on the box. A picture of the product and other information about it. I also want to refine these object with modern style. It also not to change too much. I will give you more information in detail soon.

Other goals

3. The drawing of the nail clipper on the box: I want to hear your opinion which is better: re-draw the nail clipper and replace the drawing with a photograph.

4. Write big so that customers can read the words " MADE IN KOREA" and add the Korean flag above the words.

5. Add the words at the bottom right: "Actual product specifications may differ from the shown on the packaging." on

And the other little changes are might be added during the work.

Recommended Skills

Top entries from this contest

View More Entries

Public Clarification Board

Show more comments

How to get started with contests

  • Post your contest

    Post Your Contest Quick and easy

  • Get tons of entries

    Get Tons of Entries From around the world

  • Award the best entry

    Award the best entry Download the files - Easy!

Post a Contest Now or Join us Today!