Rename my new road measurement vehicle
- Status: Closed
- Prize: $50
- Entries Received: 1
- Winner: prytysk
I need a name for a new type of vehicle that our company is offering, that can measure roads in a new way for our industry. I’d like an acronym of 3-5 letters to describe the system, roughly.
Our company offers vehicles that survey roads using lasers and cameras, similar to the Google Street View vehicles – with more data types. These measurements are all road surface characteristics (is the road bumpy and uncomfortable to drive on, are there cracks in the road surface, is the texture of the road very smooth and therefore cars might not be able to stop as fast). These factors help the road owners (government) determine which roads should be repaired first.
All these assessments so far are on the road surface, but now we have a special vehicle that can measure below the surface too - in particular the strength of the road. This is important because it’s possible for the surface of the road to look fine, but the road underneath may have deteriorated, and so heavy trucks would now cause serious damage. It’s equally possible for the surface to look very bad with many cracks, yet still be very strong.
Our existing vehicles are called Network Survey Vehicles (NSVs), where ‘network’ refers to the ‘road network’. These NSVs run our software that ties together data from many different sensors (cameras, lasers, gyros) and presents it in a single, easily digestible form. This software is called Hawkeye, since it not only integrates these sensors but does so in a high precision manner compared to our competitors. (We named it before the marvel movies became popular!).
It is sold in two flavours, the Hawkeye 1000, and Hawkeye 2000. The 1000 series is a smaller, portable system typically consisting of 2 lasers, a camera, and a small PC. The 2000 series is our larger system with 8 cameras, 13 lasers, inertial mapping systems, automatic road cracking surface image recognition technologies.
Our new vehicle is a large truck that can measure both above and below the surface, but it needs a new name. Currently it is the ‘Traffic Speed Deflectometer’, since it measures the deflection (strength) of the road as its heavy weight passes by and does so at high speed. Some competing products can also measure deflection but have to remain stationary (obviously a challenge on roads as there are cars!).
The Traffic Speed Deflectometer is not actually manufactured by us, but we purchase the vehicle then add our own flair to it. The laser data outputs of the truck are taken in by our Hawkeye system and further analysed by us to provide higher precision, and far more useful software outputs, in combination with integrating the camera and laser data together. Customers could buy a TSD direct from the manufacturer, however buying through our company also gives them this additional Hawkeye software, our formulas, and outputs, and the integration of all the other sensors as well.
Our marketing has previously advertised our product as a TSD, or even a Hawkeye TSD, however it causes confusion in uneducated customers about what the difference is (or if there is one at all). An entirely separate name would be better, a few names have been suggested but would like to get further ideas.
The current front-runner for a name is iPAVe (Intelligent Pavement Assesment Vehicle), though it has no connection with Apple (in fact you cannot use it on a Mac OS), nor is it an app, and has nothing to do with iOS. iPAVe does however clearly differentiate itself from the simple TSD truck itself, it is a package of the truck, our software and other sensors.
NSV pic: [login to view URL]
TSD pic: [login to view URL]
Previous ideas, you’ll note that we are a fan of an acronym.
• Hawkeye 3000 (since we have 1000, 2000 already – however the idea is to be a bit different, since a 3000 could simply imply that the cameras have a slightly higher resolution, or that’s it’s a small incremental improvement. That’s not the case, the iPAVe is a large jump in product offerings).
Top entries from this contest