Research about customer engagement emails
- Status: Closed
- Prize: $106
- Entries Received: 17
- Winner: annahalltaylor
Footway is a web-based platform for shoes that enables customers and manufacturers to meet. We want to make trends and collective knowledge visible to make the production of quality products even better. We believe the customers' values in quality, price and environment will be crucial for future products in fashion.
About the project
This is a research project, not a content project. Your mission is to find 3 examples of existing "help emails" from retailers asking their customers to help each other customers. A help email is any email with the intent to enable and excite customers to help each other.
Remember: We are only interested in existing emails with the intent of creating customer to customer interaction. We don't want you to write any ideas or write any emails for us.
DO NOT WRITE ANY COPY OR EMAILS OR IDEAS FOR US - DO RESEARCH AND FIND EXISTING EMAILS FROM RETAILERS AND PRESENT THEM HERE
This is a contest and the winner (and runner ups) will be asked to do this on a larger scale.
Your skills should be communication and structure. Of course you will have to sign up on several sites to receive these emails.
Provide a 1 PDF with the 3 help emails you have chosen.
The help emails must have the intent to create customer to customer interaction and try to make customers help each other.
Example of what we don’t want
We don't want you to write an email for us. This is a research project - so find examples from other retailers. DO NOT WRITE ANY COPY OR EMAILS FOR US.
We do not want any “thank you” emails like “thanks for your purchase” or “thanks for your comment”. We only want emails where the intent is to make customers talk to, and help, each other.
Make sure you follow instructions closely. Read them again now. And once more after. Do not start working before you have a clear understanding for the guidelines. We will reject any entry that does not follow instructions. We also reject any entries telling us you're working on the project. For long term collaboration we highly value the ability to follow instructions.
We have very limited capacity to answer questions or give individual feedback during the project, instead we will give collective feedback - this will then hopefully help you get a better understanding of what we are looking for.