Salty/Pete's Chippy

  • Status: Pending
  • Prize: $275
  • Entries Received: 68

Contest Brief

Salty/Pete’s Chippy is an English style Fish and Chip restaurant concept that is only available through delivery platforms such as Skip the Dishes, Uber Eats and Door Dash. It is targeted towards 25-40 year old professionals that use the online delivery platforms regularly. SPC uses Northern English recipes and processes to produce superior Fish and Chips.

Salty and Pete are partners; Salty is a Pig and Pete is a one eyed Pirate.

Salty wants the world to eat more fish. His favourite motto is "Make Fish Great Again!" He may have a toupee or it could be real hair… no one really knows for sure. He doesn’t really care about anyone else but plays up the fact he’s everyone’s best friend.

Pete is a greedy pirate, who has influence over a vast network of boats and fellow pirates that control the best fishing routes. Pete is all about the deal and will spot at nothing to get what he wants.

The two have a love/hate relationship and often fight openly on Twitter.

Logo may include a profile of both Salty and Pete. There are no colour requirements at this time

Influences for the characters include: Our Cartoon President, Futurama, [login to view URL] , The Cheeky Chippy Food Truck (twitter),

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