Small Company rebrand

  • Status: Closed
  • Prize: $20
  • Entries Received: 67
  • Winner: borshaafrin698

Contest Brief

The company has operated for 20 years. The current logo the same as the company name (ExecuThink) and has a descriptor to describe what it does. There is no image, only a logotype. Successful as it has been, the name is long and often difficult to say, even by english first-language speakers. The requirement is to create a fresh image which more clearly depicts what the company stands for now, with fewer words, shorter eyespan and representative colours. Instead of using the company name as a logotype, it should be shortened to "Think". Provision should be made for a descriptor which could be either "BUSINESS" or "ENTERPRISE". In recent years this South African company has increasingly focused on environmental well-being, green business, circular economy and blue economy. Accordingly the main colour should change to an aquamarine colour (not ocean blue which is too dead) and represent fresh green shoots of a sustainable economy. A good logo would not contain too much detail but will also define different elements clearly. The new logo will depict this consulting company as environmentally-friendly, business-orientated and interested in sustainability. The logo should consider that it will occupy space on the face of a business card, be used on websites and internet/mobile media and also on stationery. The current website uses a WordPress theme. Insofar as it is possible, continuity with the existing logo would be helpful to maintain a link with previous imagery ... that is the art. It is a very small company but has been recognisable to its clientele for a long time. If you are able to consider the existing logo and rework it as per this request, then please share your idea. Regrettably at the end of the day I will have to choose only one design, which will be in force probably for the next 20 years.

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Employer Feedback

“Good interpretation of requirements, very willing to communicate even late at night. I will certainly work with her again because she is able to translate my strategic vision to a visual reality.”

Profile image NavineSC, South Africa.

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Public Clarification Board

  • samratakbar577
    samratakbar577
    • 1 month ago

    Hello there! If you Make me winner #41 I will give you unlimited revision Until you satisfied. And If you need any modify Please let me know.

    • 1 month ago
  • samratakbar577
    samratakbar577
    • 1 month ago

    I hope you will be glad to see my amazing entry #42

    • 1 month ago
  • samratakbar577
    samratakbar577
    • 1 month ago

    Kindly check #42

    • 1 month ago
  • samratakbar577
    samratakbar577
    • 1 month ago

    Kindly check My upgrade concept #41

    • 1 month ago
  • samratakbar577
    samratakbar577
    • 1 month ago

    Kindly check #40

    • 1 month ago
  • samratakbar577
    samratakbar577
    • 1 month ago

    Kindly check #39

    • 1 month ago
  • zubairsfc
    zubairsfc
    • 1 month ago

    Hi sir I am a logo designer Please check my profile portfolio https://www.freelancer.com/u/zubairsfc if like my profile please contact me private message and quick response i am always online i am waiting for feedback now Thanks.

    • 1 month ago
  • MrDesi9n
    MrDesi9n
    • 1 month ago

    #increaseprize

    • 1 month ago

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