Subaru Owners Club T-Shirt Design
- Status: Closed
- Prize: £30
- Entries Received: 20
- Winner: mckirbz
Contest Brief
Company Name
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Subaru Owners Club
Who
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We are a forum based owners club looking to increase user interaction both in and outside of the web, as well as club exposure at a street level.
Target Audience
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Club members/Subaru enthusiasts. Take in to consideration the relevant car manufacture and their target audience as this largely reflects our members. Most of our audience are between the ages of 25–45 and are very loyal to the brand.
Competitor Examples
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Pistonheads, Wheel Whores, Stanceworks, Edition 38, UK mkiv's etc...
Below is a small selection of some designs we like for inspiration:
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http://shop.klutchrepublik.com/collections/wearables/products/super4-charcoal
- http://shop.klutchrepublik.com/collections/wearables/products/biker-badge
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http://lowlygentlemen.co.uk/#!/~/product/category=2132872&id=25847825
- http://highwaycollective.bigcartel.com/product/built-t-shirt-white-black
- http://knockingshop.wheel-whores.com/collections/t-shirts/products/reinventing-the-wheel-white-t-shirt-vip-range
- http://knockingshop.wheel-whores.com/collections/t-shirts/products/like-a-boss-t-shirt
- http://www.shotdeadinthehead.com/pistonheads-long-sleeve-t-shirt-mens.html
Design Spec
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Bear in mind the brand image of the manufacturer and the the consumer base, but also consider creating a brand image for the Subaru Owners Club itself to aid brand affinity - For example the famed 'Wheel Whores' heart logo. Our merchandise also needs to represent what people think the brand is famous for, ie. Subaru and its rally heritage and highly customised street cars to even factory spec model.
Designs should include the club name “Subaru Owners Club” or “SubaruOwnersClub.com” within the design and does not require the club logo to be in one format or even very large in size. We would like to put more emphasise on the actual car model than the club logo. Any font can be used on our club logo, however, we need to be careful when it comes to copyright of the respective car companies branding.
See our design size specifications attached.
Recommended Skills
Employer Feedback
“@mckirbz won the contest on 16 October 2013”
autoclubsint, United Kingdom.
Public Clarification Board
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