Targeted business name and tagline required for a luxury China/Scotland tourism company
- Status: Pending
- Prize: $70
- Entries Received: 40
I need to have a company name and tagline/slogan for a luxury tourism company taking small group tours of executives from China to Scotland on exclusive leisure holidays.
This deliverables are:
1. Company name
2. Company slogan/tagline
3. Explanation of why you suggested the name and tagline
The concept of the company is: -
a) Targeting high net-worth Chinese leisure tourists (aged 45+ married couples) in Tier 1 Chinese cities - sophisticated, rich Chinese used to the Five Star Treatment
b) Boutique small group tours of Scotland, taking in a diverse selection of exclusive experiences and beautiful locations
c) There will also be a focus on the rich culture and history of Scotland drawing a parallel with China’s own history – the intention is to deliver an immersive cultural experience
The name should get across the following themes:
Travel, Luxury, Boutique, Prestige, Elegance , Exclusivity, Limited Edition, Limited Access (to otherwise inaccessible experiences)
The brand should ideally tie in with the themes of the tour itself:
Scottish History, Castles , Natural Beauty, British Royalty, Golf, Fishing, Shooting, Whisky , Luxury Shopping
Sample website – gets across themes of tour – [login to view URL]
WORKING TITLE (so far) and why:
i) Name: "Scottish Gold"
ii) Luxury Tourism from China to Scotland
iii) Chosen simply because of the destination is Scotland and "Gold" being a symbol of wealth and prosperity in China. Issue with this is that it could be mistaken for a physical gold seller! Slogan is just a literal translation - nothing clever.
One concept that I like is "Five Star" - since the Chinese Flag is called "The Five Star" flag, link with "Five Star Service" so "Five Star Scotland" was a good suggestion. It's this kind of concept that I'm looking for.