TiendaMIA.com Logo

  • Status: Pending
  • Prize: $40
  • Entries Received: 185

Contest Brief

The company is called TiendaMIA.com. It is an online retailer with 1000 million products from Amazon, eBay and Walmart. It is very succesful in latin america, where it receives 2 million visits per month.

Its similar to Amazon, but focuses on shipping from the USA to Latin America.

The audience is men and women from ABC1 socioeconomic sector, from 20 to 40 years old.

We need to rebuild the brand into something more mordern, more aspirational and appealing. More sexy, but very commercial.
Current color is an orange that doesnt have enough life. Looks boring and un-appealing. We can use any color and font, but it has to be:
1. Commercial.
2. Appealing.
3. Trustable.

We need to generate trust and confidence on customers. It has to be a vibrant brand, energy, modernism.
Warning, it must not be the new classic modern logo, like hipster or like a b2b logo. This is a massive company. We need to be appealing for the masses.

For inspiration, see Walmart, Amazon, MercadoLibre, Linio, Fallabella, Target, SOUQ, Movistar, Aliexpress.

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