Wine re-brand - image - label - website
- Status: Pending
- Prize: £100
- Entries Received: 59
Hi there! Our family has a beautiful organic vineyard. My parents have retired and looking to downsize so my little sister and I want to keep their dream of making wine alive and use it to help them through their retirement.
The vineyard is a small family business in need of a good lift! Modernizing and up-to-date image! Located in sunny Portugal and in the Vinho Verde D.O.C. region the vineyard produces 3 mono-varietal wines. Red, White and Rose.
We make these wines as a family with the help of friends and using traditional methods as much as possible. We currently sell to a small local market and private people but we believe that our family organic wine deserves much more! It deserves to be appreciated by people that like natural, honest, authentic, independent, non-commercial wine!
So, we would like to re-brand, "re-label", "re-image", “re-market” basically… re-everything! Let’s bring it to 2020! Use the internet! Instagram! Wine Apps! :) Export it!! Under younger generation management we want to expose the wines to new costumers! Create a brand or brands and image that stands out, catchy, easy to identify, remember and pronounce internationally!
Target market - From the young professionals, experienced wine aficionados to even holiday makers. We are happy to target anyone that would like to take their taste buds on a different adventure and share it with their friends and family!
Note: The bottle label would have to follow “vinho verde labeling rules” other than that we are very open! :) Looking forward to working with you! Thanks :)