Write a tag line/slogan for Upcoming Apartment Complex

  • Status: Closed
  • Prize: $30
  • Entries Received: 222
  • Winner: wordarcher

Contest Brief

We are an apartment complex based in West Chester, Pennsylvania, United States. As our complex heads into a grand opening of July 2014, we are beginning to start our marketing efforts regarding the complex and are looking to create a tagline or slogan for our complex.

The target demographic for our complex is young professionals in the 27-35 age group. We are seeking people who enjoy the convenience of living in our borough for its downtown nightlife benefits, but also want to return at night to an apartment that offers superior quality compared to many of the other options in our area.

Some key elements of our slogan that we'd like to somehow hit are our proximity and convenience to the downtown borough, the quality of our units and complex as a whole, and the "cool" factor of living at our complex. One think we would like to note is that our apartments are all single bedrooms and they are small! But we want this small size to come off as cool. This is a trend that we are adopting.

Some ideas we've played with but haven't stuck include "Modern Borough Living" and "Where the Borough Lives." Hopefully this helps give some direction as to where we want to head with this slogan.

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Public Clarification Board

  • mynk16
    mynk16
    • 11 years ago

    Hi tstack11,
    If you are not completely satisfied with the entries, can you consider on extending the contest ? I have few more ideas in my mind.

    Regards,
    Mayank

    • 11 years ago
  • NeemShine
    NeemShine
    • 11 years ago

    Thanks for rating entry # 219 .

    • 11 years ago
  • scojomo
    scojomo
    • 11 years ago

    Thanks for your involvement and good feedback. I understand what youre looking for and hope you find it! I didn't push my entries but give them a good look please. #147 , #189 , #190 , #194 and especially #205 .

    • 11 years ago
  • beatricemusau
    beatricemusau
    • 11 years ago

    Kindly accord feedback on entry #161 please. Thank you!

    • 11 years ago
    1. tstack11
      Contest Holder
      • 11 years ago

      I'm a big fan of these short and sweet slogans. I've liked this one a lot from the beginning. My only advice if you plan to submit more is to just keep playing with words. See what you can do with "serene." I like all of the words you have, but if I had any suggestion to play around with, that'd be the word I'd start with.

      • 11 years ago
    2. beatricemusau
      beatricemusau
      • 11 years ago

      Thank you! :-)

      • 11 years ago
  • carolvitulli
    carolvitulli
    • 11 years ago

    I've added some suggestions. #130

    • 11 years ago
    View 3 more messages Processing...
    1. tstack11
      Contest Holder
      • 11 years ago

      My only advice with #184 is that that style will likely not be incorporated into the logo so it doesn't necessarily work for this project. I do like your originality however.

      • 11 years ago
    2. carolvitulli
      carolvitulli
      • 11 years ago

      #216

      • 11 years ago
  • manuunicorn
    manuunicorn
    • 11 years ago

    Sir wt abt #6

    • 11 years ago
  • jamesmcdonough
    jamesmcdonough
    • 11 years ago

    what say you about #209 and #208 ? are we getting warmer at all? I do appreciate your comments and your interest so thank again!

    • 11 years ago
  • jamesmcdonough
    jamesmcdonough
    • 11 years ago

    what do you think on #204 ? It's an amendment of my #152 , i think it targets younger but it a bit cluttered, but theres also room for interpretation, depending on how you read it. Basically People will see what they want to see.

    • 11 years ago
    1. tstack11
      Contest Holder
      • 11 years ago

      I'm actually a bit confused by the bottom portion and don't think it adds value to the top. The top was good as it was, but I thank you for reaching further with your ideas.

      • 11 years ago
    2. jamesmcdonough
      jamesmcdonough
      • 11 years ago

      I guess if it needs explaining, it just isn't working, but my direction was 2 fold thoughts. Young people, network all the time, whether it's business or pleasure. I guess i was thinking young tech boom individuals, and professionals, its meant to read like business, or pleasure, network your way, or it could be taken like Business=Network. Pleasure-Your Way. reading into how the eye of the beholder decides. I know it's alot. I guess, the overall gist is that this is a place to conduct both, possibilities for whatever the individual wants. what if i slim down the second part and make it less cryptic?

      • 11 years ago
  • Magesh30
    Magesh30
    • 11 years ago

    Pls...Tell your auggestion on 198.

    • 11 years ago
  • scojomo
    scojomo
    • 11 years ago

    I withdrew my submission #147 unintentionally. Its back up for your review.

    • 11 years ago
    1. tstack11
      Contest Holder
      • 11 years ago

      It's a bit bland of a slogan for me unfortunately. Hopefully some more edgy words come out of future drafts.

      • 11 years ago
  • paw22
    paw22
    • 11 years ago

    got my new entries. #175 #176 #177 #178 #179 #181 #182 . is it near your expectation? thanks for reading

    • 11 years ago
    1. tstack11
      Contest Holder
      • 11 years ago

      I'm sorry, but these are off the mark still. There is a personalization that is lacking from these.

      • 11 years ago
  • mynk16
    mynk16
    • 11 years ago

    I worked as a real estate dealer for about a year. I hope entry #195 is what you were searching for..

    - Mayank

    • 11 years ago
    1. tstack11
      Contest Holder
      • 11 years ago

      These are close to the mark. Short and to the point. My best advice is try to steer away from the word 'luxury.' While they are nice apartments, we also think the word luxury caters to an older demographic.

      • 11 years ago
  • doctorsonny
    doctorsonny
    • 11 years ago

    kindly give ur feedback to #187 . thank you.

    • 11 years ago
    1. tstack11
      Contest Holder
      • 11 years ago

      This is a bit off the mark. It seems more focused on that part of people's lives and not so much on how the apartments play into that being the best phase of their lives.

      • 11 years ago
  • itzntme
    itzntme
    • 11 years ago

    What do you think of #50 ?

    • 11 years ago
    View 1 more message Processing...
    1. itzntme
      itzntme
      • 11 years ago

      Thank you for the suggestions. Well, I am no expert but the people you are trying to target do believe that they are young enough to party and have a happening life. If anything, you do need a tagline that complements this belief of their's. This bold ad says exactly that in an in-your-face way. So it's my personal favorite.

      After you reply, I did create #191 , #192 and #193 . Please do leave your valuable comments. Thanks.

      • 11 years ago
    2. tstack11
      Contest Holder
      • 11 years ago

      Don't get me wrong, they totally still go out and enjoy the nightlife scene. We just don't want our campaign to rest on the idea of being where the party is. I think your updates still give off the vibe we are looking for, but are less direct than your original slogan which we do like. We want people to know that we are the place to be without explicitly stating it. Hopefully that helps. #192 is probably our favorite of yours so far. Steer close to this one.

      • 11 years ago
  • vkpajeet
    vkpajeet
    • 11 years ago

    PLS RATE #100 AND #102

    • 11 years ago
    1. tstack11
      Contest Holder
      • 11 years ago

      A bit off the mark, sorry. Not personal to the complex enough.

      • 11 years ago
  • paw22
    paw22
    • 11 years ago

    I submitted a new entry. watcha think? #131 #132 #133 #134 #135 . hope you like it

    • 11 years ago
    1. tstack11
      Contest Holder
      • 11 years ago

      Sorry, these are all a bit off the mark. The first few make it sound like a hotel almost. These are apartments where people will be living for a while.

      • 11 years ago
  • jamesmcdonough
    jamesmcdonough
    • 11 years ago

    what's your take on #152 ?
    , if theres any interest peaking i can look at some tweaking ideas.

    • 11 years ago
    1. tstack11
      Contest Holder
      • 11 years ago

      I like this idea a lot. Very unique. Only thing I'm curious about is how it will hit our 27-35 target market. Keep that in mind, but I like this start.

      • 11 years ago
  • Felixa37
    Felixa37
    • 11 years ago

    Thanks again for inviting me and please rate #151 .

    • 11 years ago
    1. tstack11
      Contest Holder
      • 11 years ago

      These are cool and on the way there. Not quite hitting, but almost there. One quite suggestion. Instead of "uptown" use "downtown." No need to change the current ones to say that, I imagine what they are with "downtown."

      • 11 years ago
  • prasanthmathew13
    prasanthmathew13
    • 11 years ago

    Hows #149 ? Hope its what you were looking for :)

    • 11 years ago
    1. tstack11
      Contest Holder
      • 11 years ago

      Off the mark, sorry. Don't use "borough" as a dwelling. The borough we are in is just a small town.

      • 11 years ago
  • vikster84
    vikster84
    • 11 years ago

    Let me know what you think of #144 and #145

    • 11 years ago
    1. tstack11
      Contest Holder
      • 11 years ago

      I like these. Short, simple and get the point across.

      • 11 years ago
  • niharb
    niharb
    • 11 years ago

    Feedback on #51 , thanks.

    • 11 years ago
    View 2 more messages Processing...
    1. niharb
      niharb
      • 11 years ago

      Correction #118 and #121

      • 11 years ago
    2. tstack11
      Contest Holder
      • 11 years ago

      In regards to these new ones, think about our target market of 27-35. They don't want "classic" or even "luxury." They want a quality place in a great environment. Short slogans are better too.

      • 11 years ago
  • esther007
    esther007
    • 11 years ago

    Hi, I submitted some suggestions that might be helpful at #106 .
    Thanks.

    • 11 years ago
    1. tstack11
      Contest Holder
      • 11 years ago

      Don't feel the need to incorporate "borough" into your slogans. While it would be cool to have it, we are open to other ideas and don't want the word to feel forced. Aside from that, steer away from use of the word "studio." These spaces are not trying to be marketed as studios.

      • 11 years ago
  • tstack11
    Contest Holder
    • 11 years ago

    Also, on that note, the name of the complex will be called "The Lofts" as well. Not sure if that dictates your thoughts, but figured I'd pass that along.

    • 11 years ago
  • CreativeSource
    CreativeSource
    • 11 years ago

    Thanks for the feedback on #s 55, 56, 58, 60, 61, 62, 63. I've added some more in #94 . Let me know what I can do to get you closer to the message you want to convey.

    • 11 years ago
  • tstack11
    Contest Holder
    • 11 years ago

    Hey Guys,

    A lot of good ideas coming in so far. A lot of us are overusing the word "borough" to fit to our description however. Don't feel the need to do this. We don't need a play on words, but really just something short and in the consumers face. Make it cool, make it compact. Keep in mind we are searching for consumers in the 27-35 age range.

    Thanks,
    Tommy

    • 11 years ago
  • jackdoyle
    jackdoyle
    • 11 years ago

    What do you think of #74 , #75 , #76 , #77 , #78 , #79 , #80 , #81 , #82 , #83 ?

    Thanks.

    • 11 years ago
  • paw22
    paw22
    • 11 years ago

    #28 plz

    • 11 years ago
    1. tstack11
      Contest Holder
      • 11 years ago

      We're not really a city, but a small town with good nightlife.

      • 11 years ago
  • paw22
    paw22
    • 11 years ago

    what you think of #34 #35 #36 #33 thank you

    • 11 years ago

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