ZWO16 Logo Development

  • Status: Closed
  • Prize: $150
  • Entries Received: 85
  • Winner: bappykhandakar

Contest Brief

WHAT ARE WE COMMUNICATING / OVERVIEW?
ZWO16 is and architectural and engineering firm, formed in Germany in 2016 by a family. The company provides architectural and engineering services for real estate projects from A-Z, i.e. building design, constructions supervision, engineering solutions and permits.

WHAT ARE THE OBJECTIVES?
The company wants to be young, fresh and new to the market. The office is within co-working space which provides a creative environment, which helps to embrace different professions and ways of working together.

WHY ARE WE SLIGHTLY REBRANDING?
The current logo has a fundamental problem. It is not clear that that the company is called ‘zwo sechzehn’, which means 2016 (i.e. the year when the company was formed). Moreover, ‘zwo’ is a spelling of ‘zwei’ in a local dialect. The current layout confuses this meaning and reads as ‘zw 016’. This needs to be resolved, while maintaining the ‘Architekten & Ingenieure’ line is mandatory.

WHAT IS THE TARGET AUDIENCE?
A very diverse target audience – individuals and companies – from churches to municipality and private individuals. They can be well established authorities or young companies that are willing to create something fresh.

WHO ARE THE COMPETITORS?
Old well established architectural and engineering firms

WHAT IS THE UNIQUE SELLING PROPOSITION?
65 years of combined experience. The establishers of the business are a highly experienced Architect with more than 40 years of experience and a young professional with fresh new ideas and views.

HOW DO WE WANT PEOPLE TO FEEL ABOUT OUR BRAND?
Excited

WHAT ARE THE MANDATORIES?
Colours of the existing logo need to stay the same
The slick style, which has a square element, has to stay
It has to be clear that ZWO16 reads as ‘zwo sechzehn’
The ‘Architekten & Ingenieure’ has to remain in the logo

WHAT ARE THE DELIVERABLES?
Logo
Business Cards
Letterhead
Landing page

ATTACHMENTS
Existing logo

Recommended Skills

Employer Feedback

“Produced a modified logo for us that worked well ”

Profile image janheumueller, United Arab Emirates.

Top entries from this contest

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Public Clarification Board

  • ziaalondon2010
    ziaalondon2010
    • 1 year ago

    Dear C/H, I've work hard to submit my entries but couldn't submit those due to shortage of time.Will you please extended for a day only?Thank you.

    • 1 year ago
  • ziaalondon2010
    ziaalondon2010
    • 1 year ago

    Dear C/H, will you please extend the contest for a day only?Thank you

    • 1 year ago
  • manhaj
    manhaj
    • 1 year ago

    Please check Entry #413 and #414

    • 1 year ago
  • manhaj
    manhaj
    • 1 year ago

    Please check Entry #411

    • 1 year ago
  • EagleDesiznss
    EagleDesiznss
    • 1 year ago

    please check #408

    • 1 year ago
  • janheumueller
    Contest Holder
    • 1 year ago

    Hi everyone! Thank you for these ideas. However, I have some general comment to most of the submitted artworks. As mentioned in the brief, please note that our main problem with the existing logo is that the word 'zwo' is broken into two lines, which is wrong and creates confusion. We also mentioned that we would like to maintain the existing color (maybe marginal variations) as well as the idea of a square logo ...

    • 1 year ago
    1. janheumueller
      Contest Holder
      • 1 year ago

      @Adrian - it goes the right direction but keep in mind people need to read the word - and with your, we face the same problem we have with the existing logo

      • 1 year ago
    2. agarzaro710
      agarzaro710
      • 1 year ago

      I apologize for the delayed answer. What about #364?

      • 1 year ago
  • janheumueller
    Contest Holder
    • 1 year ago

    Hey guys - thanks so much for all the amazing design ideas and I can see some of them working very well already ...

    • 1 year ago
    1. janheumueller
      Contest Holder
      • 1 year ago

      Could you please make sure using "Architekten + Ingenieure" being the german words ... Thanks

      • 1 year ago

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