ZWO16 Logo Development
- Status: Closed
- Prize: $150
- Entries Received: 85
- Winner: bappykhandakar
WHAT ARE WE COMMUNICATING / OVERVIEW?
ZWO16 is and architectural and engineering firm, formed in Germany in 2016 by a family. The company provides architectural and engineering services for real estate projects from A-Z, i.e. building design, constructions supervision, engineering solutions and permits.
WHAT ARE THE OBJECTIVES?
The company wants to be young, fresh and new to the market. The office is within co-working space which provides a creative environment, which helps to embrace different professions and ways of working together.
WHY ARE WE SLIGHTLY REBRANDING?
The current logo has a fundamental problem. It is not clear that that the company is called ‘zwo sechzehn’, which means 2016 (i.e. the year when the company was formed). Moreover, ‘zwo’ is a spelling of ‘zwei’ in a local dialect. The current layout confuses this meaning and reads as ‘zw 016’. This needs to be resolved, while maintaining the ‘Architekten & Ingenieure’ line is mandatory.
WHAT IS THE TARGET AUDIENCE?
A very diverse target audience – individuals and companies – from churches to municipality and private individuals. They can be well established authorities or young companies that are willing to create something fresh.
WHO ARE THE COMPETITORS?
Old well established architectural and engineering firms
WHAT IS THE UNIQUE SELLING PROPOSITION?
65 years of combined experience. The establishers of the business are a highly experienced Architect with more than 40 years of experience and a young professional with fresh new ideas and views.
HOW DO WE WANT PEOPLE TO FEEL ABOUT OUR BRAND?
WHAT ARE THE MANDATORIES?
Colours of the existing logo need to stay the same
The slick style, which has a square element, has to stay
It has to be clear that ZWO16 reads as ‘zwo sechzehn’
The ‘Architekten & Ingenieure’ has to remain in the logo
WHAT ARE THE DELIVERABLES?
“Produced a modified logo for us that worked well ”
janheumueller, United Arab Emirates.