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    Mobile phone ownership and usage have exploded over the past five years. Smartphone adoption, in particular, has dramatically accelerated, providing the platform for a phenomenal rate of application development on handheld devices.  

    The importance of a business presence on mobile phones cannot be overstated. In 2015 Google search traffic on mobile phones exceeded desktop search for the first time. Over half of Facebook users (54%) only ever access their platform on mobile devices, and 79% of Facebook's ad revenue comes directly from mobile advertising. If your business is yet to take advantage of the mobile phone boom, you are missing a golden opportunity to increase visibility and revenue.

    Mobile application development refers to the process of creating application software for mobile phones, tablets, and related devices. Commonly consumers access these applications within a web browser using server-side, or client-side processing tools such as Javascript. Increasingly, handset manufacturers pre-install popular or strategically important applications on devices during the manufacturing process.   

    Proficiency in several key components of mobile phone development is essential for a practiced developer. Mobile UI, or user interface design, incorporates consumer’s interaction with an application or device, incorporating a mix of hardware and software considerations. Application developers must consider nuances such as screen size, hardware and software distinctions, and adapt seamlessly to changing platforms, for example switching from Google's Open Source Android to the more ‘closed’ iOS operating system.

    Front end developers leverage a range of tools to code, test and deploy applications to their chosen platform. These typically include UI design software, SDKs, and cross-platform support tools. The mobile UI, or front end, is bolstered by a range of back-end functions including data routing, security, authentication, authorization and service orchestration. A working knowledge of every aspect of mobile UI is essential when selecting your development team. Equally critical is a working knowledge of supporting middleware, which typically enables communication between different applications to native hardware through the provision of messaging services. Middleware also enables the reuse of back-end logic avoiding unnecessary duplication across separate mobile devices. The varied nature of platforms and devices in the mobile space has rendered middleware an increasingly important component for Application developers.

    Emulators enable comprehensive yet inexpensive testing across a range of mobile environments even in the absence of specific devices. A strong testing and bug fixing workflow are of great importance before application deployment. Ensure your agreed development process includes rigorous testing before going live.

    If you are searching for a mobile phone developer at a fraction of the cost associated with larger software companies, then hiring a freelance professional is a smart choice. Save your business thousands of dollars in the development your new mobile phone application, and without sacrificing the quality you would expect from a skilled developer.

    Freelancer.com provides a community of freelancers available with minimal notice, and a diverse range of mobile phone related skills applicable across including iOS, Android, Windows, Blackberry devices. Whether you are developing a new product, extending an existing application to additional platforms, or simply looking to extend your business presence across all important mobile devices, Freelancer.com has a host of experienced developers awaiting your contact. Simply post a project (with a detailed description of the work to be done), and sit back and watch as the bids flow in. You'll find your perfect mobile developer in no-time. Get started today!