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A landing page is a powerful marketing tool that all successful internet marketers can leverage. At first glance, a landing page looks a lot like your website home page but it is in fact quite different and operates a bit differently too. Unlike the home page on your site, which may contain lots of different information, a landing page stays focused on only one goal – getting visitors to perform a specific action.
Different internet marketers use landing pages for different purposes, depending on the needs of their business. A more experienced marketer may use a landing page to get potential buyers to click and buy a product or service whereas someone who is just starting out is more likely to use a landing page to build their email list.
If you are considering using landing pages to empower your marketing, you will find several templates online that can be used. However, there are several things you must keep in mind before getting started. Creating an effective landing page requires an innate knowledge of marketing along with the necessary skills, creativity and technical know-how.
A landing page that converts will have several different elements. If you ignore any one of these your effort will be in vain.
Some of the top online marketers readily admit that some of their most successful landing pages are created by experienced professionals who know what they were doing. They consider outsourcing these types of jobs a more efficient use of their time while they attend to other aspects of their business.
Take a look at the difference a landing page expert can make:
Use of headlines and sub-headlines to draw attention to your USP (unique selling point)
Use of bullet points to highlight the benefits of your product or service and what sets it apart from the competition
Use of keywords for SEO to optimise search results and drive traffic to your site
Choose appealing graphics or videos to support the content and grab the attention of your landing page traffic
Guide readers subtly but definitely towards the desired action
Choose a convincing, hard-to-ignore call-to-action
To create a successful landing page, the text and graphics should work together to attract, convince and encourage readers to perform that one action that you want them to.
Instead of struggling with creating a landing page that meets all of these criteria, why not do what the successful internet marketers do and hire a professional from Freelancer.com?
Freelancer.com has earned a reputation for having some of the most skilled and talented landing page experts in its database. Choose one that is best suited for your work is simple too. You can browse through the various portfolios and when you see one you like, you can simply click the ‘hire me’ button on their page and hire that landing page expert directly.
Don’t struggle with trying to create a landing page yourself. Follow the footsteps of the most successful internet marketing gurus and hire a landing page expert from Freelancer.com today.