500 ads click per day jobs

I need a professional to setup a basic automated email campaign on MailChimp, primarily for welcome emails and promotional series. The content of the emails will cover updates, discussions...MailChimp, primarily for welcome emails and promotional series. The content of the emails will cover updates, discussions, and testimonials. Key job requirements: - Experience with MailChimp platform and setting up automated email campaigns - Ability to create engaging content for updates, discussions, and testimonials - Strong understanding of email marketing best practices to optimize open and click rates - Impeccable attention to detail to ensure consistency across all communication I am looking for someone with demonstrable experience in similar projects. Looking forward to receiving your ...

I need an architect or an interior designer to create a vaastu-compliant floor plan for a residential building. The project involves: - Designing less than 5 units per floor. - Each unit must be less than 500 square feet. - In each unit, there must be a bedroom, a kitchen, a living room, and a bathroom. Ideally, you will have experience in working with compact spaces, creating functional, comfortable, and attractive designs within these constraints. Vaastu knowledge is a must. Please share your portfolio of similar work. Ineed floor plate design

I am seeking an experienced telemarketer to set appointments with residential homeowners for solar panel installations. Your target market is widespread; any area is acceptable. Ideally, you would have a strong record of successful appointment setting in the past and a professional phone demeanor. WE will give you hot leads from paid ads, is not cold calling, only interested people. We provide CRM, Lead, Everything. You need to schedule appointment and connect it to zoom with the sales rep that we have ready for you. Key Responsibilities: - Contact homeowners to introduce solar services - Schedule appointments for solar evaluations - Connect client through zoom app Deliverables: - Detailed report of each conversation - Agreed callback date and time with homeowners -Call recordi...

I'm looking for an expert in Facebook and Instagram marketing with a focus on generating quality leads specifically for businesses in the realty and mortgage industry. Primary objectives for the project: - Generating substantial leads from businesses in the Realty sector. Ideal skills and experience: - Expertise in Facebook and Instagram Ads Manager - Proven track record of delivering leads via Facebook, Instagram and LinkedIn - Knowledge or background in the realty industry is a definite plus.

I am looking to partner with a digital marketing agency that can provide comprehensive services including: - Social media management - Search engine optimization (SEO) - Pay-per-click advertising (PPC) My target audience includes: - Millennials - Small business owners - Parents with young children Therefore, understanding these demographics and formulating tailored strategies for each is vital. Through these digital marketing efforts, I aim to: - Increase brand awareness - Generate more leads or sales - Improve customer engagement and loyalty The ideal candidate will have extensive experience in all listed services, as well as proven expertise in mapping marketing strategies to demographic insights and performance metrics. By taking this project, you'll be respon...

I'm keen on finding a marketing specialist to catapult my brand's online presence. The right freelancer should be adept in managing Google Ads and versed in successfully executing national campaigns. Key Aims: - Boost website traffic - Generate authentic leads - Bolster brand awareness Responsibilities include, but aren't limited to: - Devising and managing Google Ads campaigns for national audience reach - Ensuring synergy with additional marketing channels, specifically Facebook Ads, LinkedIn Ads, and Instagram Ads Ideal candidate: - Proven experience in similar roles, handling Google Ads and other mentioned platforms - Strong skills in lead generation and boosting website traffic - Demonstrable know-how in broadening brand aw...

Application should optimize cost of transportation for the company employees. Based on demand for...optimize cost of transportation for the company employees. Based on demand for a specific date which departments of company are working, it should provide the list of people who are most cost-effective to transport to destination. There are predefined bus routes with addresses of employees. Based on this information application should provide list of names, which employees should be working on that day and provide, which lanes should be active, keeping in mind the cost effectiveness. Cost-effectiveness can be calculated based on mileage on the route and the number of routes (buses). At the moment all that is present in excel, but it can be modified and delivered in whatever format it ...

As an online retailer expanding product list to over 500 items, I need an experienced technical tester for my eCommerce website. You will be required to test the following: - Product search and filtering functionality. With the number of products we offer, it's critical for shoppers to easily locate what they want. - The shopping cart and checkout system. This includes ensuring smooth and secure transactions for all items in our inventory. - The User registration and login process. It should be seamless and user-friendly. The website also utilizes both credit card processing and PayPal for payments. Therefore, checks on the integrated payment system will also be expected. Excellent knowledge in eCommerce website testing, security check, and familiarity with both platfor...

...but also affordable products so it needs to be very proffesional but also responsive and easy to order. I want uppromote affiliate app implemented. Convert kit email newsletter / marketing. Very important need to implement shopify’s 3PL logistic solution in store fully working so i can ship products for storage and organize with SKU number so it is ready. I want subscribe Monthly/ 60 or 90 day option for certain products with discounts. Afterpay / klarna / Credit card / Shopify pay / paypal at checkout full payment option, also need to setup accounts if needed to paypal and payment processors. the slogan for the store is : Unmatched Quality Control url is i have g suite email ( need to make 2 new accounts. I currently only have 4 products, but will be addi...

I need an expert for a comprehensive setup of my Zoho CRM that includes managing leads and contacts. I have a sizeable customer base of over 500 and need the CRM to be effective and efficient. The ideal freelancer for this role should: - Have proven experience in Zoho CRM setup and management - Have a strong understanding of lead and contact management - Be able to integrate Zoho CRM with other platforms, as I require: - Integration with an email marketing tool - Synching with accounting software - Connection to social media platforms Your task will be to configure Zoho CRM to meet these requirements and manage the system to maintain its efficiency. I look forward to working with a proficient Zoho CRM specialist who can streamline my customer-related processes.

Mo...corner 2. Change Add to Cart to Start Campaign Allow this to generate an email or order for us to verify we have all details needed then we will place it as a product to our product page. 3. Generate automated text with next steps and Campaign Confirmation On the Search Live Fundraiser Page “Product Page” 1. we would like to be able to group All Test 1 products under one category then they click on the Test 1 Fundraiser and get the products that Fundraiser is offering 2. Under the category for Test 1 Fundraiser we would like for it to display an automatic % based on items sold and donations 3. Under the category display the campaign end date On each individual product the fundraiser is offering we would like to include a number of items sold and an additi...

I'm in need of a social media marketing guru who can create a lead-generating campaign targeted at adults aged 25-45. Key aspects of this campaign will consist of: - Focusing on Facebook and Instagram platforms - Creating e...platforms - Creating engaging content that resonates with my target audience - Utilizing strategies to drive potential customers towards making an inquiry Experience in both Facebook and Instagram marketing is critical, as is a solid understanding of lead generation. An understanding of consumer behavior within the 25-45 age bracket would also be ideal. Your ability to craft strategic posts and ads that speak to this audience and incite engagement is essential to the success of this project. Looking forward to seeing your innovative ideas and successfu...

I'm in need of a talented marketing designer who specializes in social media graphics. My goal is to promote a specific product via these graphics, hence a good understanding of product promotion is vital. The platforms are: - Facebook - Instagram - Google and Meta Ads The designs will be used as part of a larger marketing campaign, and are key in my brand's approach to increase reach and sales. Ideal Skills/Experience: - Expertise in creating eye-catching, engaging social media graphics - Proficiency in google and meta ads design - Strong understanding of marketing strategies, especially product/service promotion - Experience working with multiple social media platforms.

Advanced Video Player App Development I am in need of an application developer with a solid background in creating video player apps. The app should run on both iOS and Android platforms. Key features for the app: * Video Playback: Smooth and user-friendly video streaming is absolutely critical for this app. * Ads Optimization: The app must include an optimized advertising model. The aim is to maximize revenue while providing a positive user experience. * Video Downloading Capability: Users should have the option to download videos for offline viewing. * Online Video Streaming Capability (Web Streaming): Alongside traditional video playback, users should be able to stream videos online directly through the app. Design Preferences: No specific design requirements have been...

Hello all, I need a scraper built that will scrape websites (Yelp...will scrape websites ( & Google My Business) to collect the following data : Business Name Owner Name Phone Number Address Yelp or GMB page The scraper will need to load the data onto an excel sheet. I will need thousands of leads daily for my sales team so the faster it runs, the better. However, I am able to let the scraper run overnight so the leads will be ready for the next business day if necessary. I will need to be able to adjust which city and also which industry(s) to scrape on each run. Also, I will need to know how I can operate the scraper (Run/stop scraper, change cities and industries to search for, etc.) so I will need some time with you to show me the basics. Looking to get this done ASAP. T...

I'm looking for a digital marketing professional who knows the gaming industry and can help me promote my online game store. The campaign should cover: -Social media marketing: You should be adept at promoting on Facebook, Instagram, Google Ads, TikTok, and YouTube. You should know how to engage with the gaming community, optimize ad content to generate maximum engagement, and drive traffic to our online store. -Email Marketing: Managing and sending out promotional emails to our subscribers is a crucial part of the job. It requires the know-how to draft engaging content that will encourage our subscribers to visit the store and make a purchase. -SEO Skills: I need someone who is knowledgeable in SEO practices to increase the visibility of the store on search engines. -Paid ...

...students to experienced teachers and peers for online classes. Ideal Features: - Discussion forum where students and instructors can initiate and engage in educational conversations. - Live chat for instant communication, ensuring immediate support and assistance. - A progress tracking feature to help students monitor their own learning pace and improvement. Investment: I have budgeted less than €500 for this project. Courses: The platform should be versatile enough to accommodate various courses, enabling multi-disciplinary learning. Potential bidders should have adequate experience in e-learning platforms, as well as social features such as forum and live chat integration. Knowledge in creating intuitive UI and progress tracking features is a plus. Please provide sampl...

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Designer wanted! Hoikes, With the elections coming up and all the flaws that the government has committed in recent years (say decades), I would like to make fun of the politicians/politicians. Meant to print the designs on shirts for the comrades on D-Day. Btw: I am also anti Woke, complete nonsense what they are ramming down your throat these days, so this topic is allowed too!!! Style: May be abstract and/or minimalist. At first I wanted to make the drawings myself, but I'm not smart enough for that. I wanted to make stickman like cartoons, so that's a surplus if you can make these like that. I myself am not well versed in the laws surrounding the use of public figures in prints, so heads may always be "tarnished," but still recognizable. I've inc...

...**Deep Linking with Mobile App:** - Deep linking functionality will enable seamless redirection from the website to corresponding content within the mobile app, enhancing the overall user experience and engagement. - Mobile browser users will be prompted to open the mobile app for an optimized viewing experience when available. 7. **Ads Integration:** - Integration with multiple ad exchanges such as Google and Facebook will allow for the display of ads across the website, providing monetization opportunities while maintaining a seamless user experience. - Ad placements will be strategically positioned to ensure visibility without compromising user experience. 8. **Google Web Stories and Integration:** - Google Web Stories will be incorporated to provide v...

I'm in need of an expert in Google Ads. My primary goal for the campaign is to generate leads. The campaign will be targeted towards individual consumers within a local region. Details: • Design a Google Ads campaign to increase lead generation • Focus on reaching individual consumers • Handle the scaling and optimization of the Ads campaign for local audience Ideal Candidate: The perfect candidate for this role will possess a strong background in strategizing Google Ads focused on lead generation, with a proven track record of reaching individual consumers on a local level. A keen understanding of the local market and the ability to target ads effectively within this demographic are essential.

I'm seeking a Pine Script expert who can assist with developing a TradingView indicator that considers ATR projections, day separators, and labels. Essential skills required: - Proficiency in Pine Script - Robust understanding of indicators and signals - Ability to implement ATR projections and separators Key elements of the project include: - Developing an indicator utilizing daily ATR projections - Incorporating day separators and labels into the indicator - Ability to adjust the ATR period and period type (DAY, MONTH, ETC) as well as the period start and end. Please bring innovation and experience in handling such projects, and provide examples of your past work if available. Looking forward to impactful outputs and a beneficial collaboration.

We have a .NET MVC application. We are using 4.5.2 framework. We can upgrade if needed. We are looking for a sample code to implement Azure SAML Single Sign On(SSO). You can use component if you want. You will create your own Azure account and just complete the code in C#. ...upgrade if needed. We are looking for a sample code to implement Azure SAML Single Sign On(SSO). You can use component if you want. You will create your own Azure account and just complete the code in C#. You will give us a demo to implement in our portal. You will also create the documentation on how to implement that. Steps: 1. register custom app in azure. Click on that application should catch the email address and other fields on the C# page.

I require a well-researched and in-depth case study focused primarily on a SWOT analysis, specifically the strengths and weaknesses within the technology industry. There are three questions in total, and each question should contain around 500 words. While the primary focus is on a SWOT analysis, the case study may also touch on relevant aspects of the Internet of Things (IoT) and blockchain, depending on the question. However, these subjects are not obligatory. I expect this project to be submitted by the 28th of March. The ideal freelancer for this project should demonstrate: - A solid understanding of SWOT analysis - Experience or interest in the technology sector - Knowledge of IoT and blockchain - Strong research and analysis skills - Excellent written communication ski...

I'm looking for a daring social media marketer who can spearhead my Instagram marketing campaign. i have application which is almost ready to launch and its a third party connecting 2 other parties. looking for someone who will handle the SM posts create interactive posts and manage social media campaigns. you should be able to understand the market and what kind of ads/posts and campaigns would fit this part of the world. monthly basis

Project Description: We are seeking a freelance expert in WordPress, Elementor, and Google Ads to optimize an existing landing page. The goal is to implement dynamic keyword functionality to enhance the performance of our Google Ads campaigns and ensure compliance with privacy regulations through the implementation of Consent Mode V2 with iubenda. Specific Objectives: 1. Dynamic Keyword Implementation: Optimize the existing landing page to dynamically change content (text) based on the keywords used in Google Ads campaigns. This requires a technical integration that allows for smooth and automatic content customization. 2. Consent Mode V2 Configuration with iubenda: Implement or optimize the consent management system on the landing page to ensure full compliance wit...

I need a creative and experienced travel blogger to generate content on a regular basis designed to draw traffic to my website by blogging about all the best things to do in our area. Your task is to captivate both business travelers and vacationers looking for places to stay and things to do. You will need to do some research to sound like an authentic local encouraging site visitors to click from page to page reading your local points of interest. The blog will: - Highlight both our family-friendly and business-friendly properties and all the nearby fun. - Provide relevant destination information bringing guests to our area. - Share helpful and interesting information about the area - Be original (not plagiarized or ai fluff) Ideal Skills: - Excellent researched-based writin...

Based in the plans provided and the photos create a Archicad model aquerated. Total cost 500 USD Delivery 29/03/2024

I'm seeking someone exceptional who shares the same affi...for dogs as I do. Key Responsibilities: - You'll need to virtually pet my dog multiple times a day. - Be available at different times throughout the day namely, morning, afternoon and evening. - Ensure each session lasts approximately 10 minutes. Ideal Skills: - An animal lover, particularly dogs - Have the ability to engage and entertain pets virtually - Good time management skills - Committed to maintaining a regular schedule Experience with pet care or virtual pet interaction is a bonus but not required. Those with an upbeat and cheerful personality who are good with animals will be highly considered. If you meet these criteria, I would love to have your help in making my dog's day be...

Google Ads, SEO & Social Media Guru (Freelancer) Do you have a passion for hospitality and a knack for digital marketing? We're looking for a talented and experienced freelancer to join our team and manage the online presence of our hotels. You'll be responsible for creating and executing a comprehensive digital marketing strategy across various platforms, including Google Ads, SEO, Instagram Ads, Facebook Ads, and social media management. About You: Proven experience in the hospitality niche with a strong understanding of the industry. Expertise in running Google Ads campaigns for hotels, focusing on driving bookings and increasing brand awareness. Solid understanding of SEO best practices and the ability to optimize hotel websites for ...

We're seeking a Meta and Google Ads expert proficient in Shopify for website configurations. Fully remote role, Meta proficiency essential. META: Set up Meta catalogs, configure Pixels. GOOGLE: GA4 setup, Google Tag Manager, Google Shopping configuration. Also, experience with Google Ads and TikTok Ads setup including Pixels and accounts.

I'm looking for a knowledgeable professional who can seamlessly link my Facebook to my Instagram account. The goal of this integration includes the following: - Sharing posts across platforms - Enabling a feature to use Facebook for login on Instagram - Setting up Facebook and Instagram ads Potential freelancers should ideally have vast experience with Facebook's API, Instagram's API, Social Media Integration, and ad setup. Understanding the appropriate privacy protocols for this task is paramount. A proven record in similar projects will be considered favorably.

I require the expertise of a skilled graphic designer, specializing in YouTube thumbnail design. The primary purpose of the thumbnails is to increase click-through rates on my YouTube channel. While the exact type of content featured on my channel will remain undisclosed, the design should be versatile in order to suit a wide array of potential content. Key requirements: - Experience in creating thumbnails that drive high Click Through Rates (CTR). - An impressive portfolio to showcase proven success in YouTube graphic design. - Understanding the YouTube algorithm and how to leverage it through visual design. - The ability to intuitively understand how to capture the essence of a video in a small, compelling visual frame. - Demonstrated ability to effectively meet tight dead...

- I am implementing the following social networking ads 　[1] X 　[2] Facebook 　[3] Instagram - I would like to measure the number of downloads by users who came from these ads

I require a Wordpress developer to create a solution enabling one-time access to a specific webpage by using one of 500 pre-generated passwords. The wordprss page holds a form that needs to be completed and submit. After submission the password needs to be deleted from the database. Key Tasks and Requirements: - Develop a secure one-time password entry system. - Prepare the webpage for form submission functionality Ideal skills for this project: - Experience in PHP and Wordpress function development - Deep understanding of form submission processes on Wordpress - Familiarity with advanced Wordpress security measures The timeline for this project is 1 week. Any applications without the aforementioned skills and references will not be considered.

I currently have repositories in native react that need to be pushed to a server. Access to these repositories is available. Though I didn't specify a preferred server environment, it is crucial that the professional handling this is experienced in various server environments. What is to Do: 1. Setup a new server instance in cloud linode that i have public access and can test all --> web app --> landingpage --> CustomerCare Center What we have: 1. Frontend Repository 2. Backend Repository 3. CustomerCare Repository 4. Mongo DB Database Requirements: - Experience in using native react, setup linode cloud instance, mongo db database - Understanding of various server environments - Proficiency in setting up Linode Cloud for access - Respecting data privac...

I'm in need of a skilled and experienced Amazon Ads manager who can competently handle both sponsored product ads and headline search ads. - Platform: This campaign will be managed primarily on the Amazon Seller Central platform, thus familiarity and fluency with this tool are essential. - Goals: The main focus of the campaign is to substantially boost sales. Your strategy should be tailored towards aggressive sales growth while maintaining cost-effectiveness. - Skills Needed: The ideal freelancer should possess a strong background in Amazon Ads management, specifically with running effective campaigns on the Amazon Seller Central platform. You should also be proficient in both sponsored product and headline search ads. - Experience: Past work demo...

I need proficient assistance to analyze a case study related to business analysis. The professional would be required to comprehend the material for interpretation and to answer a set of 3 questions, each demanding a 500-word response. Key Responsibilities: - Detailed study and understanding of provided case study. - Strategically answering the set of questions based on the study. Desirable Skills and Experience: - Exceptional understanding and experience in business analysis - Ability to express complex ideas clearly in bullet points This project is ideal for someone who is fluent in business analysis, can understand and interpret case study material effectively, and excels in presenting their ideas concisely through bullet points.

...this fuel cell is for hydrogen production. Hence, any candidate should possess deep knowledge and understanding of hydrogen fuel cells and their operation. - Materials Knowledge: The ideal candidate should be comfortable working with ceramics and have experience in their utilization within fuel cell applications. - Temperature Range: The project will deal with an operating temperature range of 500-750 degrees Celsius. Thus, candidates are expected to have experience working with fuel cells operating in such high temperatures. The selected contractor should ideally have a strong background in chemical engineering, particularly in fuel cells, and excellent command on thermodynamics. Previous experience with similar projects is highly preferred. Please bid with references to simi...

...messaging and ask them for which locations they worked at prior to the current position (Draft message will be provided) -- add this to the Excel also 4) Of the locations that are then identified, we will request that you research additional information about them (via Google search): URL link, Location (City, State) Total profiles needed to review: - 500 profiles to review - Contact at least 100 profiles - We expect that there will be around 500 entries but it may be more ***If you already have LinkedIn premium that is a plus, otherwise we will provide for you ***If submitting proposal, MUST specify prior familiarity with LinkedIn filters/searches. Please also directly state if you would need LinkedIn premium access to conduct this project. If you do not specify,...

Hello, We encountered an issue with my client's PrestaShop website. When a customer attempts to log in, they receive the following message: "This page isn’t working is currently unable to handle this request. HTTP ERROR 500." We need to address this problem promptly. Additionally, we're looking to change the pre-loader of the theme, but we couldn't locate the option. It's possible that the option is within the theme files. Sincerely,

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I'm in need of a skilled UI/UX designer with a keen eye for user-centric design. The project revolves around designing a website with a focus on improving user experience. Knowledge of design principles for both the iOS and Android platforms is crucial as the design is expected to uphold consistency and seamless user interaction a...Skills: - Mastery in website UI/UX Design - Experience in iOS and Android platforms - Keen eye on user behavior and preferences - Creative, yet practical design approach Your keen understanding of what makes a design appealing and user-friendly will be significant in turning visitors into users, and users into loyal customers. Let's enhance the way people interact with the website, making every click smooth, every navigation intuitive, and eve...

As an online e-commerce platform, we're on the lookout for someone with pronoun...pronounced Google Adsense knowledge. Our main priority is to uplift our advertising quality, cultivating a more efficient user experience. Ideally, you should: - Expert with Google Ads - Expert with Wordpress - Have a proven track record of crafting high-quality advertisements - Possess a deep understanding of e-commerce marketing strategies and applying them through Ads Your role would involve: - Analyzing our current ad content and providing detailed feedback - Implementing ad enhancement strategies through Google Ads - Regularly monitoring ad performance for quality assurance Overall, we require a proficient Google Ads consultant capable of leveraging their expertise to s...

I am looking for a writer to create a series of articles for my website. The focus is on theology and religion. I have a specific subject in mind, which we can discuss further during the project. Each article should be between 500-1000 words. The ideal candidate will have experience with writing about religious topics and can provide examples of their work. They should also be able to conduct research and present information in a clear and concise manner. Attention to detail and the ability to meet deadlines are also important.

...need of a freelancer who can skillfully take YouTube videos and refashion them into compelling and professional brand awareness/lead generation ads for Facebook and Instagram. Little about the project: - The aim of these ads is to generate new leads for my business. - I prefer a professional and straightforward design style for the video ads. Its for a football brand that creates custom football kits with innovative technology allowing clubs to have their own shop Who should bid: - This project is ideally suited for freelancers with experience in video editing, social media, and ad creation. - Previous experience with lead generation ads targeting adults between 25-50 years old will be a big plus. - We are also targeting soccer clubs and their ...

I am searching for a seasoned digital marketing expert specializing in social media marketing, search engine optimization (SEO), and pay-per-click advertising. You will be tasked with devising a strategized campaign aimed at increasing website traffic, conversion rates, and enhancing brand awareness. Key Objectives: - Implement effective social media marketing techniques to boost online visibility and engagement - Optimize website for higher search rankings - Coordinate pay-per-click advertising campaign to generate leads The ideal candidate will have a proven track record in implementing efficient digital marketing strategies. Your skills should cater to a wide range of audience with a particular interest in vacation and holidays. This will include targeting ...

...errors as per the attached spreadsheet, see ‘Director Loan Ledger’ page and ‘Javed Working D Day’ and ‘Javed working Sarah’ My bookkeeper suggests the following in regards to the YE2022 figures….. COPY ---------------------------------------------------------------------------------------------------------------------------------------------------------------- ‘First of all I wish to correct that balance sheet showed director loan amount of £244,412.55 (QB balance on the basis accounts were prepared) instead of £242,875 as on 31.03.2022. The balance should be £232,643.19 (234,783.27 - 2,140.08) There is difference of £11,769.36 and we need to make adjustment of this amount in our books for FY...

Looking for an expert to manage and optimize PPC Campaigns on Google Ads with the main objective of generating leads. The target audience is businesses in a specific industry. Key tasks include: - Create effective ad copies and targeting strategies - Monitor, test, and tune campaigns for best performance - Deliver high quality leads Ideal candidate should have: - Proven track record in managing Google Ads campaigns - Strong understanding of ad optimization - Experiences with business-to-business marketing.

...upload supporting commonly used image types (JPG, PNG etc). - Uploaded images must be dynamically editable in size, rotation and position using basic mouse controls of clicking and dragging. - Custom text insert with font selection, color selection, and text alignment. - Inserted text can be dynamically modified in size and rotation. - Inserted text can be positioned on canvas background by click and dragging. - Canvas must have editable background color or texture. - “Cutline” feature similar to that seen on , with options to cut sticker down to size/shape. - Options to adjust canvas width and height, using inches as measurement. - Sticker editor must have option to export final design to file in server backend for production - final format still to be determ...