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Retail Marketing -Assignment

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Project Description

RETAIL MARKETING ASSIGNMENT

This is a 3000 word assigment Uk english is preferred and harvard referencing. I HAVE ATTACHED THE STRUCTURE THE COUNTRY OF STUDY IS TRINIDAD AND TOBAGO

For a non-domestic retailer such as Mc Donalds operating in a TRINIDAD AND TOBAGO analyse each element of the retail mix and assess the extent to which it is a viable basis for sustainable competitive advantage. Evaluate the challenges to continued international growth that will be faced by your chosen retailer.




Assessment criteria

Your work will be assessed based on your knowledge and understanding of each of the following elements of the retail mix; the extent to which it provides a basis for competitive advantage and your evaluation of factors affecting the future of international retailing for your chosen firm.

Assessment criterion and weighting Learning outcome Mark out of 10 Weighted mark
Merchandise range and assortment (15%)
1 and 2
Marketing communications (10%)
1 and 2
Store layout, design and visual merchandising (15%)
1 and 2
Customer service and facilitating services (10%)
1 and 2
Store formats and locations (10%)
1 and 2
Pricing strategy and tactics (10%)
1 and 2
Future trends (eg environment, growth objectives, markets, market selection, competition) 20% 3
Academic style: structure, clarity, accurate referencing, visual presentation, range of sources (10%)

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