Understanding the Business world
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Project Budget$30 - $250 USD
What are the strengths, limitations and challenges of ethical and socially responsible business practice? Discuss with reference to case studies of your choice. [Note: You may draw on the case study used in class but you are expected to refer to at least one other case study of your choice.]
Your essay should be produced as a Word document with appropriate referencing and bibliography.
When writing your essay you should consider the stages discussed in class, including research & note-taking, planning, structuring and editing.
To supplement the topics discussed in class, you should refer to the sections on essay writing in at least one study skills book, such as:
Cottrell S (2008) The Study Skills Handbook, Basingstoke, Palgrave
Cottrell S. (2011) Critical Thinking Skills: Developing Effective Analysis and Argument, 2nd edition Palgrave Macmillan
Créme P & Lea M (1997) Writing at University, Buckingham, Open University
Drew S & Bingham R (1997) The Students Skills Guide, Aldershot, Gower
Rose J (2001) The Mature Students Guide to Writing, Basingstoke, Palgrave
Tyler,S. (2007) 3rd edition The Manager’s Good Study Guide, Milton Keynes, Open University
See also resources on Blackboard and the Birkbeck Library web pages.
You must show that you have consulted the literature on your subject by the use of references. You are expected to refer to a range of sources, including non-electronic sources of information ie. academic books. You should use the Harvard Referencing System. As a minimum , you should refer to at least three academic sources. As a guide for later modules, there is usually an expectation that you refer to at least five academic sources when writing an essay or report.
5. Word count
This should be within 10% of the word limit. Quotations are included in the word count so these should be brief and carefully selected
6. Criteria for assessment
Refer to the information on Moodle for general assessment criteria. You work will be specifically marked for how far it demonstrates the following:
• A clearly structured ‘argument’ that maintains a focus on your chosen title
• Use of an appropriate selection of secondary sources to support the development of your ‘argument’.
• Analysis and evaluation of the sources that you use
• Accurate referencing of the sources that you use
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- The New York Times
- Wall Street Journal
- Times Online