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Choose a company (e.g., one with which you are familiar, work for, or want to research). In an entry titled 5.3 Stakeholders, identify exactly who their stakeholders are. Specify the difference between how the company identifies external stakeholders and who they are versus internal constituencies. In addition, identify the stakeholders as either contractual or community.
Non-publicly held companies do not necessarily have investors as stakeholders. The online database Business Insights: Essentials has publicly held companies that post their annual reports which will assist you in determining who some of these stakeholders could be.
Using the company you chose, design a communication strategy for three types of stakeholders. This strategy should incorporate any of the options mentioned in this module (e.g., social media, newsletters, face-to-face, etc.). The message you will want to circulate to these stakeholders is the company’s decision to close one of their distribution sites (the reason will be up to you). In an entry titled 6-3 Communication Strategy, describe a communication strategy that details “how” (i.e. method) the company will distribute this message and give examples of “what” the company will communicate in that message to those three types of stakeholders.
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- The New York Times
- Wall Street Journal
- Times Online