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Google CPP (Cost Per Phone Call) and Mobile CPA Marketing

This project was awarded to expertnk16 for $20 USD / hour.

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Awarded to:
Project Budget
$15 - $25 USD / hour
Total Bids
3
Project Description

This multi-channel marketing agency is seeking a Mobile and Pay Per Call Marketing Managers / Affiliates to create, grow and maintain pay per call, click to call and mobile cost per action affiliate marketing campaigns. We operate an inbound call center within the healthcare sector. Inbound calls are screened by our center and then transferred to a large base of customers.

The ideal candidate will be responsible for driving high volume, targeted phone calls into our inbound call center based on a target demo and a target pay per call metric. We are marketing national and internationally. Experience with placing regional pay per call campaigns is a also a plus.

We are looking to do test campaigns with pay per call pros them move to the next step which could mean a full time position directly with our firm or a more formal sub contractor / partner relationship.

Responsibilities:

Identify profitable opportunities across a wide array of "pay per call" media outlets such as search engines, mobile CPA networks, PI radio, TV, IVR media, calling card media, various alternative channels, etc..
Optimization of keywords, ad copy and landing pages
Drive campaign success by interacting closely with our media department on a continuous basis
Maintain and develop knowledge to remain competitive in "pay per call" campaigns through many reliable channels
Grow and prosper by developing niche knowledge of the verticals we serve

Requirements:

Experience with the Google CPP bidding system
BA/BS is preferred (not a must)
1 to 3 years of success in placing mobile / pay per call media
Must have experience using all major search engines supporting pay per call /mobile marketing,
and a variety of cost per acquisition (CPA) based mobile and pay per call affiliate networks
Understand web analytics software and track conversions
Quickly acquire knowledge of the company's business model and apply your niche capabilities to achieve results
Must have solid verbal and written communication skills
MS Office with advanced capabilities in Excel and Google Drive skills a must
Must be self motivated and needing minimal supervision
Must have a track record of success in this field.

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