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    Data Summary Consumer stated preferences (in Kirin stated [url removed, login to view] file) The data consists of 317 consumers rating the importance of 21 different beer attributes, one attribute at a time on a 9-point scale (where 0 means “not at all important to me,” and 9 means “very important to me”). This data was obtained through traditional survey asking people to indicate the importance of product attributes. The worksheets in the file include: • Raw segmentation data: the ratings on 9-point scales. Please see the case Exhibit 1 for the list of attributes. • Discrimination data: each person also reported their beer consumption, demographics, and psychographic information (such as “I like to take chances”). Please see the case Exhibit 2 for the list of measures. Consumer Preferences revealed through Conjoint Analysis (in Kirin conjoint [url removed, login to view] file) The data consists of the estimated preference part-worths of the same 317 consumers. Please see the case Exhibit 4 for the attributes and levels in the conjoint study. The worksheets in the file include: • Conjoint Template: including the attributes and levels in the conjoint study (rows 4 thru 11), the estimated preference part-worths (rows 14 thru 331), existing product designs (rows 334 thru 341), and Kirin new product design (rows 344 thru 351). • Discrimination data: This is the same “Discrimination data” in the Kirin stated [url removed, login to view] file mentioned above. Questions about Kirin’s Marketing Strategy What is your strategy (segmentation and targeting) for introducing the new Ichiban Shibori concept into the US import beer market? More specifically, answer the following questions based on your analyses. Information given in the case is sufficient for you to address these questions. You do not need to do additional information research. 1. Consider segmenting import beer drinkers using generic needs information collected through traditional survey (Kirin stated [url removed, login to view]). a. How many clusters would you recommend? Justify your choice. b. Which segment would you consider to fit with the new Ichiban Shibori beer? Explain why. c. Would you agree that the import beer market could be segmented in a useful way using the traditional stated preferences data? Explain why or why not. 2. Consider segmenting import beer drinkers based on the revealed preferences from the conjoint study (Kirin conjoint [url removed, login to view]). Note: use the estimated part-worths preferences as the segmentation data (range A14-W331). a. Identify the appropriate number of segments. Justify your choice. b. Describe how different each segment is in terms of import beer preferences. c. Give the segments managerially useful names and note the size of each segment. Hint: you will need to know the characteristics of each segment in order to come up with names. The segment names can be given based solely on beer preferences if discriminant variables do not provide sufficient distinctions across different segments. d. Select which segment you would like to target with the new Ichiban Shibori beer concept. Explain your targeting decision. 3. Using the market simulator in conjoint analysis, predict market shares for the proposed new Kirin beer and another five alternative options that Kirin could consider varying the calorie and packaging designs. Note: use the “share of preference rule” under “Choice Rule” when running the market share simulation. a. Report the market shares for each of the six new product combinations. b. Report which combination maximizes Kirin’s total market share. c. Given the product design that maximize market share in point b, how would it affect the volume sales of the original Kirin beer? Treat the existing product profile “Sapporo/Kirin Old” as a representation of the original Kirin beer. The sales of the original Kirin is one million cases per year (page 5 of the case).

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    Hi. I am interested in learning more about each of the football/soccer supporter groups (ultras) in Thailand that support each of the clubs that play in the Thai League 1 (and possibly TL2). Project Description: 1) I have an Excel list that I will send to you with all of the Thai League 1 professional football clubs listed. 2) I would like a Freelancer to help me find information about all of the (fan) supporter groups (ultras) for each club. Information to include: - Name of 'Supporter Group' (for each team/club) - Web page or Wordpress - Facebook, Instagram, Twitter or other - Name of group leader and contact info (email address, etc.) 3) You send me back the Excel file with as much of the information above, as we can get...added to it. Projects Requirements: - Most of the information may not be in English, so, you MUST live in Thailand and be able to speak/read Thai. - If you are a football fan...that's great! :) This is not an urgent, time-sensitive project. I want someone who will "dig deep" and try very hard to find as much of the information as possible. Thank you very much and I look forward to working with you. eric

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    Hi all freelancer,I need to collect all kind of book, any format, eg. pdf, doc, txt, pub, any format you can think ..., you can via the following website to input it and upload it. Every 500 records, I would like to pay $5 after I confirm your input validation. The link : [url removed, login to view], you can use test/test123 as test user, once you decide to do this job, please leave message here.

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    The project consists in compiling data from public procurement for 4 countries (Ecuador, Mexico, Colombia and Peru - all Spanish-speaking countries): - Access the website of EVERY public good being auctioned and download the document (usually a PDF) containing the bid information of each participating company, as well as number of participants and the reference price - must be more than 4 thousand documents and are not necessarily with the same format (not always possible to transcript with OCR) - Transcribing this information into a data format such as xls or csv - Some information should be downloaded by web scrapping, such as the object to be tendered, entity auctioning...

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    R studio expert needed to work for a quick task

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    Data Entry [Very Easy] 6 days left
    VERIFIED

    Hi, Looking for fast data entry workers. very simple task. Thanks.

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    Convert PDF to WORD document 6 days left
    VERIFIED

    I’m looking for the conversion of a PDF document in to Word format ! The word document is 22 pages. Please give me your Real bids. Thank you.

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    i want to make a website that can sell my product in my website by online order

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    I have a website which has information on property owners in the Adelaide CBD I need that information taken out and out into excel I need it done urgently- within 24 hours

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    Hello, I just like to make a Website similar like "[url removed, login to view]", Reply with the price and timeline. Don't give me copy paste bid. Start with Hey CP and write the Cost and timeline(Calendar Days not working days) to make this website. I don't want to see your samples or anything else. So don't waste your time in that and don't paste copy paste bid, I mark as a spam. Thanks a lot all the freelancers. Keep up the good work.

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    Scraping data from websites and putting together certain financial ratios for companies listed on the exchanges mentioned. Most of the data will be static. It could be a website or a dynamic spreadsheet as most of the use will be internal.

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    Academic Personal Assistant 6 days left
    VERIFIED

    I am a disabled college student and need help with my scholarship paperwork. You will: 1) find college scholarships I qualify for 2) complete the scholarship application( inform me and I will supply any necessary letters and essays) 3) monitor correspondence and respond as necessary until application is accepted or denied Keep a detailed work log for hourly reimbursement. I thank you for your assistance, I simply don't have the energy or stamina to do this myself. Expectations: -Submit 2 applications per billable hour during steps 1&2 -Spend 1-2 hours a week during step 3

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    Data Entry Clerk 6 days left

    We are looking for a Data Entry Clerk to type information into our database from paper documents. The ideal candidate will be computer savvy and a fast typist with a keen eye for detail. You will report to a data manager or another senior data team member. Understanding of data confidentiality principles is compulsory. The company will rely on you for having accurate and updated data that are easily accessible through a digital database. Responsibilities Transfer data from paper formats into computer files or database systems using keyboards, data recorders or optical scanners Type in data provided directly from customers Create spreadsheets with large numbers of figures without mistakes Verify data by comparing it to source documents Update existing data Retrieve data from the database or electronic files as requested Perform regular backups to ensure data preservation Sort and organize paperwork after entering data to ensure it is not lost

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    This job is about national politics in Malaysia, we are looking for a rigorous political science analyst who can assemble a comprehensive database of all social media accounts and relevant websites in the current political landscape of Malaysia. We are looking for a native speaker, and someone with a deep and current understanding of Malaysian politics and the upcoming elections. The analyst should start with social media accounts (Twitter / Facebook / YouTube), pages, channels and websites for: big and small candidates to the upcoming election, official elected offices, relevant media and newspaper, pages for all political parties including smaller or more marginal ones, important political media figures and commentators, main traditional and online political media, influential political and activism groups and movements. This will include more fringe or advocacy based political groups, not just the traditional parties. The analyst will research what these social media accounts and websites are, and create a spreadsheet listing the websites and accounts (ex. @kualalumpurpoliticalnewspaper), and adding a short comment on why they are relevant (ex. this newspaper is widely read, and has mostly a pro-Government editorial line). This request is time-sensitive, we are looking for the database to be completed in the course of a few days.

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    I have 2 PDF documents that need to be converted to an Excel or Google Sheets file. I have 6 letter sized pages in total or 300 rows. Each document is a list of the most popular songs from 2016 from Malaysia. I'd like for someone to convert or transcribe the text in the PDF documents to a spreadsheet with 4 columns. Column 1 = Song Ranking. Column 2 = Artist Name. Column 3 = Song Title. Column 4 = Music Label. I expect this project to take less than 1 hour of time. With the right conversion software and know-how it could take only a few minutes.

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    Refer to the document attached. Would like done as soon as possible.

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    We will need to scrape all the [url removed, login to view] updated information for April 2018. Scraping will need every dispensaries and delivery services on weedmaps.com. Format will need to be compatible with SQLite for mobile app. Our app is on itunes [url removed, login to view] Sample of previous scrape in attachment.

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    Harap memberikan penawaran harga sesuai dengan isi proyek dan biaya yang ditawarkan sudah FINAL. A. Pembuatan web berdasarkan contoh web yang sudah ada : - Desktop dan Mobile view harus sama seperti web contoh - Mengganti warna dominan yang padu padan - Struktur Halaman sudah ditentukan - Logo sudah ada, dibuat dgn google slide, namun perlu di edit mempergunakan software gambar. - Pengisian halaman 80% berasal dari web contoh (untuk isi tidak perlu 100% dikerjakan). - Mengisi gambar2 yang sesuai dengan tema web (akan diinformasikan lebih lanjut dalam komunikasi) - Tampilan web muka ada yang dapat menampilkan video singkat (sesuai contoh web) - Memuat tombol Link chat dengan Whats app (contoh web nya juga ada) yang persisten di tampilan halaman. - Hyperlink peta situs dalam bentuk visual (design awal sudah disediakan perlu diperbaiki dalam bentuk google slide). - Sebagai user dapat merubah gambar, video dan isi secara mandiri B. SEO untuk web yang dibuat tersebut

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    Hi, Please freelancers from Tamil Nadu, Pune or Kerala, bid only. I need a manual research work to be done around that area. All I need is one day from you. That's it. All details will be discussed in PM. Thanks.

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