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LOGO DESIGN

This project was awarded to pinky for $55 USD.

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Employer working
Awarded to:
Skills Required
Project Budget
$30-$250 USD
Total Bids
32
Project Description

Design Brief

Design requirements

Logo design
Stationery design
o Letterhead
o Business card
o With compliments

Technical requirements

-

Provide 3 design concepts (please note that only one concept will be chosen for
refinements and application to stationery, however all concepts will remain the
property of Zmokey)
Colour-pallet with CMYK and RGB references
Font identification
Logo dimensions
File formats
o Scalable Vector Graphic (SVG)
o Templates should be provided as MS Office Word

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Business description

Web-based company that specializes in:
- Software shortcut keyboard skins for Apple Mac desktop and laptop keyboards and
Mac-based design software, this currently includes:
o OSX
o Photoshop
o Final Cut Pro
o Logic
o Aperture
- Keyboard skin customizations to suit specific business and software needs
- Keyboard skins to suit the business environment and budget

Target market

Businesses
- Design studios
- Film production studios
- Broadcast studios and corporations
- Print companies
- Computer and software retailers
- Tertiary institutions i.e. School of Design or School of Communications
- Tertiary retailers i.e. Co-op bookstores
Individuals
- Students
- Designers
- Photographers
- Editors

Our target audience is primarily in Australia, however we ship worldwide to both individuals
and businesses.

How should the brand make that target audience feel?

Customers should feel:
- They can have confidence in the product and company
- They have a trusted partner in Zmokey
- That Zmokey is a reliable supplier

Design Tone and visual goals
Overall tone and visual style should be:
- Sharp and professional
- Clean and not over-cluttered
- Have a creative technology flavour
- Strong in colour
- Possibly incorporate a unique and recognisable icon/graphic
- Appealing to both business and individual

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