My Luxury Scotland
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I require a brand logo and web/print guidelines.
My Luxury Scotland (MYLUXURY) is a new digital resource showcasing our hand-picked collection of Scotland’s super-sophisticated accommodation, unique, authentic, local experiences, and bespoke travel services to luxury travellers worldwide. We will open doors to a whole new world, enabling them to access gateways to extraordinary experiences, with technological convenience.
7. POSITIONING AND BRANDING
We are MYLUXURY Scotland. We sell marketing options to luxury premium hotels and other luxury service providers in Scotland, driving traffic and leads to them. This marketing offering provides benefits that satisfy a new breed of technology-savvy, super-sophisticated, high net worth luxury travellers visiting Scotland. Our offering attracts our target audience because we unlock remarkable experiences.
Our branding will reflect our core values:
Exception focus on luxury travellers and partners
Expertise, trust and integrity One step ahead. Always thinking ahead.
Exceptional quality - we’ll be the best at what we do
Prestige – the most exclusive brands Exciting innovative mindset
Exceptional high service levels – helpful and considerate at all times, going the extra mile
Excellent insider knowledge and advice – we’re an authority on luxury travel in Scotland
Forward thinking - we anticipate our partners’ and luxury travellers’ needs
Exceptional relationships - committed to enriching the clients’ experiences
Extraordinary integrity and trustworthiness – we deliver what we promise
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