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Redesign of website; transfer to Optimize Press theme

This project received 32 bids from talented freelancers with an average bid price of $503 USD.

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Employer working
Skills Required
Project Budget
$250 - $750 USD
Total Bids
32
Project Description

I'm looking for a designer who has experience working with the Optimize Press theme for Wordpress. I currently have a website that uses a custom theme, but the design of the site is old and needs to be updated.

I would like to update the design of my site and transfer it to the Optimize Press theme. If you would like to see my site before placing a bid, please PM me and I'll send you the URL.

Here's specifically what I would like done:

HOMEPAGE:

I think the homepage is a bit cluttered right now. I would like to focus on two goals for the homepage:

(a) To get visitors to opt-in to my email list
(b) To encourage visitors to buy my information products

I think all existing content should be removed from the homepage (including the sidebar) and start with a fresh concept.

Here are the elements I would like to see on the homepage:

(1) Make the two primary goals of the homepage (email opt-in and view the Products page) much more visible and central to the homepage.

I like how these two sites make the email opt-in very prominent on their homepage:

[url removed, login to view]
[url removed, login to view]

So I would like one strong email opt-in element on the homepage, along with a strong element that encourages visitors to click through to the Products page.

(2) Other things I would like included on the homepage:

(a) a picture of me and brief intro. I like how this site does that: [url removed, login to view]
(b) 1-800 phone number (I will provide you with this)

(3) Reduce the number of links in the top menu. Here are the links I'd like to have in the top menu:
* About
* Products
* Articles
* Contact

SECONDARY PAGES:

My goals for the secondary pages are:

(a) To encourage visitors to read/view the content
(b) To make it easy for visitors to opt-in to my email list
(c) To encourage visitors to visit the "Products" page

So I think the secondary pages will need a good left sidebar that prominently displays an email opt-in box and banner linking to the Products page.

Besides the sidebar, I would also like to change the style of the font so it's more readable than the font on my current site (i.e. use a better-looking font and and maybe make the font larger).

HEADER:
- reduce the size of the existing site header so it takes up less make (maybe make it 75 pixels tall)
- remove the banner from the existing header

FOOTER:
I would like to have columns in the footer (like on [url removed, login to view]), with links in each column. I would like to have three columns, with several links below each column (I can tell you exactly what the link text should be, and which pages they should link to).

To give you a feel for the general look and layout that I'm going for, here are a few sites that I like because they're clean, uncluttered, and easy to read:

[url removed, login to view]
[url removed, login to view]
[url removed, login to view]

Bidders must tell me what experience they have in designing sites for use with the Optimize Press theme. You must also estimate the number of hours it will take to do this job.

Any questions, please PM me.

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