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Product Research Report

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Project Description

PRODUCT VIABILITY RESEARCH REPORT- Deviant Emoticon Mobile Phone App
The proposed product is a mobile phone app (similar to Emoji Emoticons) that allows users to utilise emoticons with deviant connotations such as those associated with sex, drugs or criminal activity. The aim of the app is for humour an entertainment NOT TO ENCOURAGE THE ABOVE ACTIVITIES.

I require a report that investigates the viability of this product through research, analysis and a summary of the following subcategories:

EXISTING PRODUCTS
Are there any similar or identical products on the market?
What are they called, how much do they cost and are they popular?
Is there any obvious demand for such a product?

TARGET MARKET RESEARCH
User statistics for the most popular emoticon apps would be useful of possible.
Summary of user demographics and popularity.
A summary of the most viable target market for the proposed product.

OPTIONS FOR DEVELOPMENT
Summary of three viable methods for developing the app (eg via freelancer outsourcing, self learnt etc)
Approximate cost and time for each method
Recommendation for most efficient option

MARKETING OPTIONS
What are the most popular options for marketing such a product
What are the costs associated with the above options
Summary and recommendation (based on cost versus effectiveness)

POTENTIAL ISSUES
Summary of potential issues that may arise in the development of this product such as censorship, copyright, application, IT issues etc

OVERALL SUMMARY
Based on the above research what are the associated likely risks and benefits associated with the development of this product

A 3-5 Page report required (1-2 paragraphs per heading or similar in dot points)
Completion date is by 31 July 2013

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