Closed

Principles of Marketing

This project received 6 bids from talented freelancers with an average bid price of $28 USD.

Get free quotes for a project like this
Employer working
Skills Required
Project Budget
N/A
Total Bids
6
Project Description

You are are required to read the scenario and? complete 3 out of 5 questions, this all relates to Marketing.

Please feel free to make any realistic assumptions that may help you to respond to these tasks. Make clear the assumptions you are making.

This is only a 1000 words.

## Deliverables

Answer three of the five tasks, each question carries a third of the marks.

?

Please feel free to make any realistic assumptions that may help you to respond to these tasks. Make clear the assumptions you are making.

?

The word limit for each task is 1000 words.

?

Good marks will only be gained if concepts are applied to the situation described.

?

?


# Scenario

?

You are a new employee of a medium sized company, Toga Toys plc, that makes a range of toys for children two to nine years old. The company was founded and is privately owned by Mike Mitchell, an entrepreneur. Mike ? has built his business over the last twenty years by acquiring other smaller companies and also developing his own new products. The company has a reputation for being innovative and manufacturing toys that help educate children as well as being fun to play with. The company trades under a number of brand names that reflect its historical origins, however where possible, the various manufacturing bases (factories) negotiate collectively with suppliers to keep costs down. The factories are based in the southern part of the country and most of the group’s sales are made in that area. The products may be bought in toyshops and department and chain stores. Mike Mitchell is thinking about developing an internet site. There is a sales force that works on behalf of the whole company selling to the retailers.

?

Mike is aware of the fact that his business could be more profitable if his marketing activities were more sophisticated, currently most sales are made as a result of his salespeople’s good relationships with the buyers in the various retail outlets. The company spends some money on advertising, which is mainly in the trade press ie aimed at retail distributors. There is no specific marketing plan for the group. Mike Mitchell has plans to retire in fifteen years time and to ensure that he is able to live in the ‘lap of luxury’ he intends to make some effort to increase the value of the business. He believes the answer to be better marketing.

?

As a result you have been recruited as a graduate marketing trainee and placed on a management development programme. One objective of the programme is to allow you to develop your skills and enable you to show how your understanding of marketing may help improve the future prospects of the company. On arrival at Toga Toys you have been asked to address the following tasks.



**Tasks**

?

?

1.? ? ? ? ? ? ? ? Assuming that one of your first tasks is to advise Mike Mitchell on the type of marketing information that he requires to run his business, make a list of the marketing information that you believe would be useful for marketing decision making. Illustrate how the information might be used.

?

?

2.? ? ? ? ? ? ? ? Write a report advising Mike Mitchell how an understanding of market segmentation might help him improve his business prospects. Your report should include a discussion of appropriate segmentation criteria and provide an example of how they might be used in the toy market.

?

?

3.? ? ? ? ? ? ? ? Mr Mitchell has told you that many of his management team, some maybe in the Marketing Department!, are ignorant of issues concerning consumer behaviour. He believes that if the managers were more customer oriented, sales would increase significantly. He ? would like you to present a seminar for his managers entitled “Understanding customer behaviour ??" how it can increase our sales.?? Provide details of the issues you would discuss and the practical examples you would use to illustrate your talk.

?

?

4.? ? ? ? ? ? ? ? Given your knowledge and understanding of the product life cycle write a report discussing the implications that this concept may have for the marketing of Toga Toy products. Using the supplementary data provided, include an assessment of the SpellWhiz brand’s sales history to date and present your recommendations for future marketing action.

?

?

5.? ? ? ? ? ? ? ? Bearing in mind that the company has previously relied on building sales through good trade relationships, discuss what measures you would consider in order to promote sales more actively. Write a report discussing the promotional objectives the company might set and how these might be achieved in terms of choice of targets, messages and promotional methods, when launching a new product. Your discussion should consider all aspects of the promotional mix. Provide reasons for your suggestions

Looking to make some money?

  • Set your budget and the timeframe
  • Outline your proposal
  • Get paid for your work

Hire Freelancers who also bid on this project

    • Forbes
    • The New York Times
    • Time
    • Wall Street Journal
    • Times Online