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Magento site needs some adjustments to front page and rewriting urls

This project received 30 bids from talented freelancers with an average bid price of $148 AUD.

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$30 - $250 AUD
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30
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Project Description:
Perform on page seo for magento ecommerce site. It is a small ecommerce site with 36 configurable products and associated simple products. Here is what needs to be done:

MY magento ecommerce store needs some minor adjustments to the front page:

The URL is www.firstclassformal.com.au.

Here are the adjustments that need to be made:

Header needs altering - left hand end only. Add a different heading and logo (supplied) and contact phone numbers
Remove current you tube clip and embed a different one and position above the fold
Change the wording in the optin box
Changes to be made to the text on the main page

Also the following onsite optimisation tasks:

Optimise image alt attributes
Rewrite all urls so they don't contain [url removed, login to view] at the start
Create a robots text file
Generate google site map

I need someone who has good design skills to create an attractive end product

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