Qualitative Research Jobs

Qualitative research is research that focuses on thoughts, feelings and non-measurable data. This is in contrast to quantitative research which handles measurable variables, often of a numerical or finite number of answers. Quantitative research may be organized into a chart or table, and analyzed through a correlation or average, however qualitative research does not have this opportunity, and so tend to use a much smaller number of participants or studies.

Qualitative research is used to build a hypothesis while quantitative research can be used to confirm or dispute the theory. Qualitative research uses the researcher themselves as the main tool for information gathering. Qualitative research makes use of interviews, surveys, observations, focus groups and documents to explore and understand a phenomenon, process or interaction. Qualitative research must always consider factors such as credibility, trustworthiness, confirmability and ethics.

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    2 jobs found, pricing in USD

    We are looking for a freelance qualitative researcher to support Ayra Research in Brazil Main requirements: Portuguese speaker, fluent in spoken and written English At least 2 years of qualitative research experience in research industry, preferably including experience working in a product company Experience in conducting user interviews, data analysis and synthesis Strong communication skills, excellent time-management, and multi-tasking Autonomy and leadership in decision making, you will have direct contact with stakeholders, ensuring a relationship of trust and good communication Willingness to learn and adaptability to change Responsibilities Collaborate closely with Research, Product, Design, and Data teams Support research activities which consist of project initiation with stake...

    $20 / hr (Avg Bid)
    $20 / hr Avg Bid
    10 bids

    Shopper research to understand the role of Humerous geetings cards in UK. Full brief to be provided on accepting of the job. Total number of ASTs: 12 traditional AST’s (1.5hrs, 2 stores with pre task and asked to bring 2 cards they find hilarious to the AST) and 4 in depth online interviews, sharing screens as they shop humour cards from 3-4 websites. Mix of stores including (Card Factory, Tesco, Sainsbury’s, Asda, Morrisons, M&S, Paperchase), Online (Hallmark, Moonpig, Thortful and some Amazon, Funky Pigeon) Full debrief to be written and presented on completion

    $1182 (Avg Bid)
    $1182 Avg Bid
    22 bids