IT Strategic Management
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Project Budget£10 - £20 GBP
CHOOSE ANY COMPANY YOU WANT AND ANSWER THESE QUESTIONS
How familiar you are with the company/industry.
How easily you can identify products/services/competitors within the industry.
The extent to which ICT has transformed business and competition within the industry.
Whether you are able to find a company to investigate within the industry.
Whether you are able to gather sufficient information about the company from different sources, not just the company’s website.
Whether the company provides a range of distinctive products/services.
Whether the company has an ICT strategy and does use ICT resources for strategic purposes.
8. A PESTEL or SWOT for the industry/sector the company operates in and how the company responds to the key factors you have identified.
A Five Forces analysis for the industry/sector the company operates in and identify the company’s strategic position.
Outline the implications for IS/IT based on the above analyses.
9. Identify a set of Strategic Business Units (SBUs)
Draw a BCG matrix and describe (or propose) any IS/IT strategies for the SBUs specified in the matrix
Outline and discuss any issues relating to the structure of the company (functional, divisional, SME, etc.) when/if implementing the specified IS/IT strategies.
10. Using McFarlan’s Strategic Grid (from Week Two) identify the types of information systems used in the company.
Discuss whether company’s IS/IT strategies focus on key business processes. You may want to use one of the frameworks from this week’s lecture to support your arguments.
11. Would you consider the company innovative? Why or Why not?
Identify any innovative practices in produce and service development driven by IS/IT.
Discuss whether these innovative practices are green and sustainable.
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- The New York Times
- Wall Street Journal
- Times Online