Critical essay on topic "What is 'strategy', and why is it so challenging for organisations?".

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Essay is attached so could you please read both attachments.
This is a critical essay requiring 1500 words on the topic - "What is 'strategy', and why is it so challenging for organisations?".
APA referencing must be used and essay must be original as it will be tested against a program looking for plagiarism.
These are the books that are used for this paper where this assignment is from:
Luftman, (2004)., Managing the Information Technology Resource; Leadership in the Information Age. Pearson Prentice Hall.
Grant, Hackney, Edgar., (2010) Strategic Information Systems Management, Course Technology Cengage Learning.
McNurlin B.C. & Sprague R.H., (2008) Information Management Systems Management in Practice. Pearson Prentice Hall, New Jersey.
Pearlson, Saunders (2004) Managing and Using Information Systems – A Strategic Approach. Wiley.
Applegate, McFarlan & McKenney, (1996) Corporate Information Systems Management, McGraw Hill, 6th ed.

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