Academic Writing

Drawing on the annual reports on Sears Holdings Corporation and the articles

above, evaluate the business model of the company by emphasing how its product market and capital market interact to drive profit. What products

does the company sell and what does it buy? You can use any known

framework e.g. the Boston Consulting Group Matrix or Product Life Cycle

approach to describe their product/service portfolio (product market). You

are advised to focus your assignment on the financial and strategic side of

the debate with a marginal focus on other business functions such as

marketing or HR. Your work should also include a discussion of product

portfolios, their relative profitability (or lack thereof) and that is how it may

differ from a marketing or HR essay.

Evaluate how the mergers and acquisition strategies of Sears have contributed to the company’s current position. You are also required to

discuss the internal structures or architecture which need changing or revising

as this business is on the brink of bankruptcy. In doing so, you should also

discuss what you perceive to be wrong with the current business model in the

light of other competition and new product developments from rivals. Finally,

you should provide a few recommendations on how the company should

respond to changes in its business and social environment to ensure its


As additional guide, always think in terms of how your critique affects the

bottom line (whether from revenue or cost side)

Skills: Research Writing

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