Drawing on the annual reports on Sears Holdings Corporation and the articles
above, evaluate the business model of the company by emphasing how its product market and capital market interact to drive profit. What products
does the company sell and what does it buy? You can use any known
framework e.g. the Boston Consulting Group Matrix or Product Life Cycle
approach to describe their product/service portfolio (product market). You
are advised to focus your assignment on the financial and strategic side of
the debate with a marginal focus on other business functions such as
marketing or HR. Your work should also include a discussion of product
portfolios, their relative profitability (or lack thereof) and that is how it may
differ from a marketing or HR essay.
Evaluate how the mergers and acquisition strategies of Sears have contributed to the company’s current position. You are also required to
discuss the internal structures or architecture which need changing or revising
as this business is on the brink of bankruptcy. In doing so, you should also
discuss what you perceive to be wrong with the current business model in the
light of other competition and new product developments from rivals. Finally,
you should provide a few recommendations on how the company should
respond to changes in its business and social environment to ensure its
As additional guide, always think in terms of how your critique affects the
bottom line (whether from revenue or cost side)
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