Academic Writing

assignment needed before 14th jan 2015 with less than 6000 words by Harvard referencing and less than 5% plagiarism.

to create a new product implementation plan that explains what management strategy you would put in place for the development and launch of a new product.

topic to be chosen between-

1. Bang & Olufsen to launch a new high end electric bicycle. The initial launch to be specifically for use by style-conscious London commuters. The manufacture of bicycles is a new venture for B&O and they plan to develop the bicycle in partnership with an established bicycle manufacturer.

2. Microsoft to respond to the success of the ‘Chromebook’ by developing a new low cost computer that will be mainly targeted for use by school children. The new ‘Windobuk’ computers will be designed, developed and manufacture by the recently acquired Nokia facilities.

3. A new start-up company that plans to setup a new ‘car valeting service’ in Cardiff.

it should include:

Setting out an overall management strategy for the new product development process including the management of risk.

Highlighting the key stages of work including resource and project planning.

Ways to maximise staff performance during the product development process.

An overall Project Plan including project milestones and project schedules created using Microsoft Project (or equivalent software).

Skills: Research Writing

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