Students are to form groups. Each group is assigned an industry in a given country for which the teams research and analyze information from various sources to write a business proposal. The assumption of this project is that you act as an American firm (thus, you need to choose a real company and provide relevant information of your own company and where it stands in relation to your assigned market) in that assigned industry and are charged by the “board” to assess the given national market. The assessment should provide comprehensive and relevant analyses, propose alternatives, and offer final recommendations to the “board” based on a
comprehensive and multilevel analyses of the market (firm, industry and country).
Firm Disney World
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I love this work because I already did a marketing audit for an organization and a firm in Singapore. I have all the info about the country and it would be a lot easier to carry out this multi level analysis.