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Enterprise and Innovation (Market Research)

This project received 24 bids from talented freelancers with an average bid price of £120 GBP.

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Employer working
Skills Required
Project Budget
£20 - £250 GBP
Total Bids
24
Project Description

The report has to be around 3000 words.
An analysis of the options open to the organisation and recommendations on developing an entrepreneurial/innovative approach to international market expansion. This will be an individual assignment, in a business report format. The report will include external environmental analysis and use frameworks to support the recommendations made.

What should your report include?

What should your report include?
Having chosen your scenario, your report should include aspects of the following:

• Clear justifications for where you think the opportunities are for the company
• Potential risks
• Sufficient market intelligence to support any recommendations made
• Practical suggestions on relationships and networks you feel the organisation should consider
• Financing options for the company and international expansion
• Appropriate routes to market
• Market support available and
• Consideration of intellectual property implications based on your suggestions for international market development.

There are three scenarios to choose from which would be emailed later.

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