Cancelled

MBA in Digital Communications - Content Writer Needed

I need to find someone to write an overview and the content for 30 hours worth of semiars at MBA Level on Digital Markeing (Internet and Social Media)

The aim of this part of the course is to enable MBA/Executive Education students, marketing professionals in existing roles looking to hone their professional knowledge and better understand of how to incorporate digital and technological developments within their work

First Stage:

I would like you to suggest an overview/summary of what should be covered and then if I agree you will be awarded the project and be tasked with fleshing out the content and compling the class notes/presentations etc.

I am thinking something along the lines of: (but very open to suggestions)

Welcome & Introduction. The new marketing model

Day 1. From monologue to dialogue. The new rules of engagement. From snail mail to twitter. From company generated to user generated content. Social Networks. Virtual worlds. Mobile phones as media

 

Day 2. Data. Segmentation and new ways of targeting. Ads in games. Geotargeting and augmented reality.

Day 3. Trends and future.  The return of TV. Open Stack. Semantic Web. The third device. General conclusions

Day 4. Cases (examples of brand communications in Second Life, Twitter, Facebook etc). Practice (students are to draft a brief marketing plan for launching a new product of their choice with a marketing budget).

Please send me examples of similar work that you have done.

Skills: Article Writing, Book Writing, Copywriting, eBooks, Research Writing

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About the Employer:
( 1 review ) London, United Kingdom

Project ID: #1108976

18 freelancers are bidding on average £1059 for this job

Mairas

Hi There I would love to work on your project. My work will be original and well researched. It will be delivered to you on time. Can provide you samples of my work if the need be. Looking forward to your positive res More

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ishtiak146

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chinnapd007

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creativemessiah

Extensive success-seasoned executive MBA/executive training coach & mentor in digital marketing (over 9 years) and a proven integrated marketing (online/offline) expert for over 16.5 years, I'v delivered many online tr More

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heba303

Hi Kindly chec P.M.

£750 GBP in 18 days
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4.8
JenWriter

I have both a Bachelor in Business Administration and an MBA and have extensive knowledge of social media and online marketing. I would love to work on this project and am currently developing a BBA curriculum for an A More

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Shijidhar

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tqwriters

Good day, I have a Masters in Business Administration and also a post graduate course in English. I can create the content for the project you need in 7 days. Please see PMB. Thank you.

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Cleochig

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deep56

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ProfWanjala

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shohan1986

Hi, I am really interested to have your project. Please let me inform if you want to provide this work to me. Thanks~!

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mdequill

Dear sir/madam, I would like you to check your private message for details and a possible new structure for the course. Best regards, Michael

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BusinessEssays

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Tradexconsultant

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ReneDVencer02

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DorotaSm

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drkvsubramanian

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kjbathh

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