Write a 3500 strategic analysis on easyjet

Executive Summary (no more than 150 words and not in the work count)

Contents Page (not in the word count)

Introduction and overview (400)

Business Strategy (2000)

External analysis of the industry (1000)

Internal analysis of the firm (1000)

Ethical assessment of strategy (500)

Evaluation of Strategy (400)

Conclusions and recommendations (200)

EXTERNAL ANALYSIS (You MUST use Porter’s Five Forces framework

internal analysis: Which framework better explains the relative competitive advantage of the company? Activity system (value chain) and generic strategies (you could also use Bowman’s Clock instead of generic strategies)


VRIN(O) model and strategic capabilities

ethical considerations: Is the strategy of the organization ethical? You may wish to (briefly) look at internal aspects (e.g. employee welfare, working conditions, job design, intellectual property, etc.) or external aspects (e.g. environmental issues, products, markets and marketing, suppliers, employment, community activity, human rights, etc.) No framework is needed or required here but you are free to use one if it is relevant to your argument. Do not copy and paste from their website, you need to research and be critical.

Underpin with relevant academic literature.

Use the models, do not describe them, apply them to the firm of your choice.

Do not be descriptive be analytical.

Show your knowledge of the relevant academic literature, cite it throughout your assignment.

Skills: Business Analysis, Editing, Report Writing, Research Writing, Technical Writing

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